SnailMailHQ

Product roadmap

See what you can already do.

A shop, a club, tiers, codes, waitlists, gifts, and a lot more are live in your studio today. Here's the full list, then what's coming next.

Already live

What you get today

Everything that is live in your studio now, starting with the basics.

Your shop

A shop, listings, codes, and waitlists.10 items
  • A shop next to your club, or on its own
  • One-time items with photos and a cart
  • One option on a listing, such as size, with its own price and stock
  • A digital file on a listing
  • Pre-orders and timed drops
  • Draft, for sale now, or opens with your club
  • A waitlist for the shop, with your photo and words
  • More than one discount code at a time
  • Shop logo, header, and browser tab icon Professional Studio
  • Made for human-made work

Your mail club

Tiers, schedules, waitlists, and gifts.19 items
  • Mail clubs with tiers, photos, and descriptions
  • Members pick a mailer and join
  • Mail every month, every other month, or every 3 months
  • Or pick the months you mail
  • Charge when you mail, or on the same day each month
  • 12-month prepaid plans
  • 3- and 6-month prepaid plans Professional Studio
  • Seasonal or limited-series clubs Professional Studio
  • Founding and first-price spots
  • Waitlists before you open, and a page you can edit
  • Email your waitlist, and write the welcome
  • Add people one by one, or upload a list
  • Early access with a private link
  • A short fast offer after someone joins the waitlist Professional Studio
  • Gift memberships, with a note to you, the buyer, and the recipient Professional Studio
  • Accept gifts while the club is closed Professional Studio
  • Hide the gift link, or turn gifts off on one tier Professional Studio
  • A digital club, or one digital tier, with monthly files from Shipping
  • A picture above the join button Professional Studio

Your club page

The editor, photos, colors, and style.17 items
  • A full page editor: click the words and type
  • Header, intro, and top photo
  • Quiet ritual steps
  • What arrives
  • Your story, including Who Makes It
  • Reasons to trust you, testimonials, and a guarantee
  • FAQ
  • A sign-up pop-up Professional Studio
  • The last join button, and a picture above it Professional Studio
  • Order page photos, steps, and FAQ
  • Colors and style, including theme and secondary color
  • Headline size and label size
  • Logo at the top of the page Professional Studio
  • Browser tab icon and search text Professional Studio
  • Hide the "By your name" line or the first-mailing box Professional Studio
  • Put the long description above or below the mailer choices
  • Preview the waitlist page or the live club page

Getting paid

Checkout, codes, tax, and payouts.11 items
  • Members pay by card at checkout
  • Payouts go to your own Stripe. We never hold your money
  • Coupon and discount codes, for the club, the shop, or both
  • An extra item buyers can add at checkout Professional Studio
  • Sales tax you turn on and collect (you file it)
  • Refund a payment from the member list or from shipping
  • See whether a member has paid before you mail
  • A failed card is retried, and you get a note
  • A stay offer when someone goes to cancel
  • Test checkout before you open
  • A currency setting for your buyers

Members and shipping

The member list, zones, and packing.17 items
  • A member list, including how many months a gift covers
  • Export a CSV of members or a packing list
  • Edit a member's name
  • Members can pause or skip a month Professional Studio
  • Cancel or resume a membership
  • Shipping prices by zone, including other countries
  • Turn a zone off so those orders can't go through
  • Your own custom shipping zones
  • Different shipping on each mailed tier
  • A home shipping price, or include it
  • Shipping zones on shop items too
  • Digital tiers skip shipping and the packing list
  • Your ship-from address
  • Mark orders shipped, or reship one
  • Connect ShipStation to print labels there Professional Studio
  • Ask about my mail
  • Did your mail arrive?

Emails and marketing

Member emails, Kit, and your directory card.16 items
  • A welcome and receipt after someone joins
  • A pre-ship note, with a line you can add
  • A shipped email with tracking
  • Cart recovery reminders you can edit
  • Gift emails for you, the buyer, and the recipient
  • A waitlist welcome you can write
  • Email my waitlist
  • A note to you when someone joins, buys, or a payment fails
  • Connect Kit today. Klaviyo is coming next.
  • An email sign-up pop-up, and a list of captured emails Professional Studio
  • A Maker Directory card with your photo, bio, and one category
  • Your own subdomain Professional Studio
  • Your name or logo on emails, instead of SnailMailHQ Professional Studio
  • Facebook, TikTok, Google Analytics, and Google Ads pixels
  • A contact email for member replies
  • A newsletter link on your waitlist

Your studio

Your dashboard, stats, and help.11 items
  • A seller dashboard for your shop and club
  • Basic stats: sales, member count, and orders
  • Money coming in each month
  • Member health: who stays and who leaves
  • Page visits, bounce rate, and referrers
  • Your own time zone: pick yours in Club settings, and dates show it (like 10 AM PT)
  • Your studio link to share
  • Profile, bio, and directory category
  • Help answers and Help videos
  • Report a bug or request a feature
  • Pip the Mail Snail, for help on your seller pages and on Help

Building now

In progress

This is what we're building right now.

Simpler seller dashboard

Run your shop from your phone, without the clutter.

Smoother checkout

Buyers see the tier photo and can switch options without starting over.

Up next

Coming soon

Affiliate program

Earn by sharing SnailMailHQ with other makers.

Refer a friend

Your members can invite a friend to join your club.

Print on demand

Early 2027 · Estimated

Connect a service so prints, shirts, and more are made and shipped for you.

Print your own postage

Spring 2027 · Estimated

Buy and print postage right inside SnailMailHQ.

Timing is estimated and may shift as we build.

Further down the path

Planned, with no dates yet.

More ways to sellShop categories, size and color options, and a start month for gifts.
  • Shop categories. Sort your shop so buyers can browse by category.
  • Size and color. Two choices on one listing, such as size and color on a T-shirt. Today a listing has one option.
  • A start month for gifts. The buyer picks the month a gift starts. Today it joins the next mailing.
  • More than one download file. Attach more than one file to a digital download, instead of a zip.
Better connectionsKlaviyo, and sending orders to Shopify.
  • Klaviyo. Connect Klaviyo, the way you can connect Kit today.
  • Shopify orders. Send your SnailMailHQ orders into the Shopify store you already have. Club billing stays here.
More room for your storyEditable welcome emails, a shop story section, and page polish.
  • Welcome email. Preview and edit the welcome and receipt email.
  • A shop story section. A why section on the shop, like the one on the club page.
  • The same sections on both pages. The waitlist page and the club page can share the same sections.
  • Your own terms. A place on the page for your terms and conditions.
  • Spanish and other languages. Offer your page in Spanish, then other languages after that.
  • Who Makes It photo size, bigger tier titles, and waitlist double opt-in. On the list after the work in progress above.
Asked forRequested by sellers. No date yet.
  • More than one login per account. Sellers asked to use more than one login on the same account.
  • Inventory counts. Sellers asked to see how many of a shop item are left.

Have something in mind?

Recent fixes are on What's new ↗

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