SnailMailHQ Help Center

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Getting started and opening

Updated November 13, 2026

Do I need my own website or domain?

No. Your page lives at snailmailhq.com/yourname. A custom domain is optional, and comes with Professional Studio.

Who is Pip the Mail Snail?

Pip is the help snail on your seller pages and on Help. Hover over him, or tap him once on a phone, and he says "Hi, how can I help you?" A tap after that opens the chat. On a computer, a click opens the chat. Pip answers from this help center, with the steps and a link when there is one. If Pip is not sure, email hello@snailmailhq.com and a real person will help.

  1. Sign in, then look in the bottom right corner.
  2. Hover over Pip, or tap him once on a phone. He says Hi, how can I help you?
  3. Tap Pip again, or tap those words, to open the chat. On a computer, a click opens it.
  4. Pick a question, or type your own.
Who is behind SnailMailHQ?

Stacie Bloomfield is the artist who founded SnailMailHQ. She built it to help artists run shops and mail clubs. Questions for her can go to hello@snailmailhq.com.

What's the difference between a club and a shop?

Your club is a monthly subscription you mail to members. Your shop is for one-time items and digital downloads. You can open just a club, just a shop, or both. Anyone can buy from your shop, with or without a membership.

Can I open just a shop, without a club?

Yes. On Home, under Your clubs, click Open your shop on the shop card. Tick the box about your own work, then open. A shop does not need a membership tier.

The Getting started row named Open your shop, and the note in the shop editor, point you to that same Open your shop button. You do not stop on a setup screen that asks for a tier.

If you are starting from the menu, choose Start a shop. In shop setup, on Get paid, click Connect Stripe →, then Open my shop now: people can buy today. When the shop card is on Home, open it from there.

If you already started as a club, open Club settings and choose A shop under What are you opening? Your tiers and items stay saved. If the club has members, choose Both, or pause the club first.

  1. On Home, under Your clubs, click Open your shop on the shop card.
  2. Tick the box about your own work, then open.
  3. The Getting started row named Open your shop points to that same Open your shop button.
  4. In shop setup, on Get paid, click Connect Stripe →, then Open my shop now: people can buy today.
  5. A shop does not ask for a membership tier.
I chose Shop only for now. How do I show my club again?

Choosing A shop under What are you opening? hides the club page. People see the shop.

To show the club again, open Club settings. If you also have a shop, that tab says Club & shop settings. Under What are you opening?, choose A club, then click Switch to a club. Choose Both, then click Switch to both, if you want the club and the shop.

If you still have members, the page says to choose Both, or pause your club first. The club page stays hidden until the last membership ends.

  1. Open Club settings. If you also have a shop, that tab says Club & shop settings.
  2. Under What are you opening?, choose A club, then click Switch to a club.
  3. Choose Both, then click Switch to both, if you want the club and the shop.
I started as a club but only want a shop. How do I switch?

Open Club settings and choose A shop under What are you opening? Your tiers, items, members, and waitlist stay saved. The club page is hidden and people see the shop. An open club cart closes. If the club has members, choose Both, or pause the club first. Both keeps the club and the shop, and it does not close the cart. You can switch back anytime.

  1. Open your club.
  2. Click Club settings. If you already have a shop, that tab says Club & shop settings.
  3. Under What are you opening?, choose A shop.
  4. If you have members, the page says to choose Both or pause your club first.
  5. If you have no members, click Switch to a shop.
  6. Finish the shop checklist: name your shop, add an item, decide shipping or use downloads, connect Stripe, then open your shop.
Can I see an example club?

Yes. Stacie's own club is The Bloomfield Diaries, at snailmailhq.com/bloomfielddiaries.

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What if I don't launch on launch day?

You don't miss anything. Launch day is a goal, not a deadline. Launch on a timeline that works for you.

Why can't I open my waitlist yet?

Open the checklist. It names every step still open, such as a missing top photo, no price, or no shipping choice, and links to the place that fixes it. Stripe is needed before you open for orders. The waitlist can open before that. When the list is clear and you tick the final promise box, Open your waitlist turns on.

  1. Open the checklist. It names every step still open, such as a missing top photo, no price, or no shipping choice, and links to the place that fixes it.
  2. Stripe is needed before you open for orders. The waitlist can open before that.
  3. When the list is clear and you tick the final promise box, Open your waitlist turns on.
My page still shows the waitlist. How do I publish it?

Your page stays a waitlist until you publish it. Turning on your shop does not publish your page, even when it says Taking orders. Publishing is its own step, and it is the button people most often miss.

If the open button will not work, look for the red box in the open window. It names what is still missing, like your top photo, a price, or shipping, and links to the place to fix it. The button also stays off until you tick the box about your own work, and until the check finishes. Stripe has to be connected before anyone can pay. If you are still stuck, use Report a bug.

  1. Club: on your dashboard, find your club's card and click Open your club.
  2. Wait a moment while the box checks your setup. The button says Checking your setup until it is done.
  3. If a red box says something is left, click its link, fix it, then come back and click Open your club again.
  4. Tick the box that says your work is your own and has no AI-generated artwork.
  5. Click the open button at the bottom of the box.
  6. Shop on its own: on Home, under Your clubs, click Open your shop on the shop card. Tick the box about your own work, then open. The Getting started row named Open your shop points to that same button. In shop setup, on Get paid, click Connect Stripe →, then Open my shop now: people can buy today.
  7. Click View on your page. You should see Join or Buy, not Join the waitlist.
What if my dates have passed when I open my club?

If a launch date or a close date is already past, the open window will not publish until you pick new ones.

The box says Your dates have passed. Pick new ones. The fields are Launch date and Close date. Both dates have to be after today. The close date has to be after the launch date. If it is not, the box says Your close date has to be after your launch date. The button says Pick new dates until both dates work. Then it can say Open your club.

A note under the dates says Dates use your club's time zone. If your club has no time zone, it says Dates use Central Time (America/Chicago).

Your timeline dates move with the new launch date. Each step keeps its gap from launch. A step where Show the date or timing line is off stays off. A step you removed stays removed.

The rest of the open window still applies. The checklist has to be clear, and you still tick the box about your own work.

  1. On your dashboard, open your club and click Open your club.
  2. If your dates are already past, the box says Your dates have passed. Pick new ones.
  3. Type a Launch date and a Close date. Both have to be after today, and the close date has to be after the launch date.
  4. When the button changes from Pick new dates, finish the checklist, tick the promise box, and click Open your club.
What do visitors see before I publish my club?

Visitors do not see your full club page before you publish.

If the page is not started yet, they get a short page. The heading is This club isn't open yet. There is no join form.

If you have already added a headline, a photo, or an opening date, and you are not open for orders, visitors can see your waitlist and click Join the waitlist.

While you are signed in, your preview has a bar that says Preview, only you can see this. Publish from your dashboard is on that bar. On your club card, the button is Open your club. After you publish, the short page is gone.

  1. Open your public link in a private window, before you publish.
  2. A page that is not started yet shows This club isn't open yet.
  3. When you are signed in, the preview bar says Preview, only you can see this.
  4. On your dashboard, click Open your club when you are ready for visitors.
What does the red waitlist banner mean?

That red banner means your page is published, but Stripe is not finished, so visitors still see a waitlist and cannot pay.

The full line is: Your page is live, but visitors only see a waitlist until you finish Stripe. Click Finish Stripe. It stays up on Home, and on your club or shop editor, until Stripe can take payments.

  1. Read the red banner at the top of Home, or of your club or shop editor.
  2. Click Finish Stripe and finish Stripe's steps.
How do I report a bug or request a feature?

The button says Report a bug / Request a feature. Click it and pick one first.

Report a bug means something is broken. That note comes to us, in the SnailMailHQ bug inbox.

Request a feature is an idea you wish we had. We save it for later. We read every idea. It does not come in as a bug to fix right away.

For a person, email hello@snailmailhq.com.

  1. Look at the bottom left. The button says Report a bug / Request a feature. On a phone it may say Bug or idea.
  2. Click it and pick one first.
  3. Choose Report a bug if something is broken. Choose Request a feature for an idea.
What is the difference between Open your waitlist and Open for orders?

Open your waitlist turns your public page on. If Stripe is not connected, the page says Join the waitlist and nobody is charged.

Open for orders is later. It lets people pay and become members. That needs Stripe. You can open your waitlist first and connect Stripe when you are ready.

What features are coming after launch?

You asked for these, and they're on the list: a better photo fit in the shop, shop categories, more than one directory category, two choices on one listing (like size and color), previewing and editing welcome emails, double opt-in, the same sections on your waitlist and club page, a why section in the shop, a quick way back to your dashboard from your page, and Upload and Replace buttons for your logo. None of these will change before launch day, so your setup stays stable.

Are the launch calls recorded?

Yes, the launch calls are recorded so you can rewatch them. The one exception was a call that covered private Stripe details, which was not recorded.

I asked for Stacie's eyes on my launch. When do I hear back?

If you asked for it when you enrolled, Stacie's written feedback comes by email.

What is the no-AI-artwork checkbox?

Before you open your waitlist, you tick a box promising the work is yours and that it is not artwork made by a computer. Tools that only help your own drawing or writing are fine.

Members are paying for work you made. The box is how we keep that promise on the record.

How do I change my studio name or club name?

Yes. Your club header keeps The at the beginning of your name. Spaces before and after the name are trimmed.

Studio name: open your profile menu and pick Edit profile (dashboard/profile). Change the Display name box, then click Save.

Club name: open your club in the dashboard and click Edit page. Under Header (top of your page), change the Club name box. Your change saves on its own.

Your studio link and club link stay the same, so old links keep working. Changing the name does not change your web address. To change a link, email hello@snailmailhq.com.

  1. Studio name: open your profile menu and pick Edit profile (dashboard/profile). Change the Display name box, then click Save.
  2. Club name: open your club in the dashboard and click Edit page. Under Header (top of your page), change the Club name box. Your change saves on its own.
  3. Your club header keeps The at the beginning of your name. Spaces before and after the name are trimmed.
  4. Your studio link and club link stay the same, so old links keep working. To change a link, email hello@snailmailhq.com.
How do I make a different club my main one?

On your dashboard, under Your clubs, find the club and click More, then Make this my main club. Your short link (snailmailhq.com/yourname) then opens that club. Your other clubs keep their longer links. To open your shop from that short link instead, check the checkbox "My username link opens my shop". Your club stays at snailmailhq.com/yourname/club-link.

How do I pick my directory category?

Choose it on My profile. You can pick one for now. Postcards & Stickers is one of the choices. Don't see yours? Click Report a bug and ask for it. Stacie adds categories as people request them.

To be listed, you also need a Bio, and Show me in the Maker Directory stays on. That switch is on My profile and is on by default. See How do I get listed in the Maker Directory?

  1. Go to My profile (snailmailhq.com/dashboard/profile).
  2. Choose your category. Postcards & Stickers is one of the choices.
  3. Click Save changes.
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Where does the text on my Maker Directory card come from?

Your Maker Directory card uses the Bio on My profile. It shows your first whole sentences, up to about 140 characters. If your first sentences are short, the next one is added when it fits. A sentence that does not fully fit is cut at a word with three dots. A very long sentence is cut short with three dots.

To change it, open My profile, edit your Bio, and click Save changes. Under the Bio box, Your directory card will say shows the card text as you type. Your card only shows in the directory once you have a Bio. A bio is required to be listed.

Show me in the Maker Directory is on My profile. It is on by default. Turn it off to hide your card. Your club and shop stay open. Postcards & Stickers is one of the category choices on that same page. See How do I get listed in the Maker Directory?

  1. Click the round button at the top right of your dashboard (your photo or first initial).
  2. Click My profile.
  3. Change the words in the Bio box.
  4. Look under the Bio box at Your directory card will say. That is the text your card shows.
  5. Click Save changes.
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How should I write my bio for the Maker Directory?

Your Maker Directory card shows the opening of the Bio on My profile, up to about 140 characters. Whole sentences stay while they fit. A sentence that doesn't fully fit is cut at a word with three dots.

Write a short first sentence that says who you are. That sentence is what the card leads with. A short one leaves room for the next sentence.

Open the round menu at the top right and click My profile. The box is Bio. Under it, the line says Your first sentence or two also show on your card in the Maker Directory. Your directory card will say shows the words as you type. Click Save changes. A bio is required to be listed. See How do I get listed in the Maker Directory?

  1. Open the round menu at the top right and click My profile.
  2. Write a short first sentence in Bio that says who you are.
  3. Read Your directory card will say under the box.
  4. Click Save changes.
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How do I get listed in the Maker Directory?

Your listing appears automatically when your profile and shop or club are ready. There's no separate application.

Add a short bio: Open your picture menu → My profile. Write a sentence or two about you and your work, then save your changes. Choose a category while you're there so people can find you by type.

Have a live shop or club: Publish your club page with orders open, or open your shop with at least one item for sale. A waitlist-only page doesn't count yet.

Check your directory visibility: Make sure "Show me in the Maker Directory" is turned on. It's on by default unless you've switched it off.

Not open for orders yet? Add a bio and a profile photo, and start your club or shop page. Your listing can appear with an "Opening soon" label.

Still not showing? Use "Report a bug" and we'll take a look.

  1. Open your picture menu → My profile. Write a sentence or two about you and your work, then save your changes. Choose a category while you're there so people can find you by type.
  2. Publish your club page with orders open, or open your shop with at least one item for sale. A waitlist-only page doesn't count yet.
  3. Make sure "Show me in the Maker Directory" is turned on. It's on by default unless you've switched it off.
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Do I need to submit my link to be in the launch promotion or gift guide?

No. We automatically find your club and shop and add them to the gift guide and promotion list. The gift guide promotes all 2026 Leverage students, whether you sell on SnailMailHQ or not.

How do I connect Stripe, step by step?

Click Connect Stripe on your dashboard Home and follow Stripe's steps. This creates a new Stripe account just for your SnailMailHQ sales. It takes about 3 minutes. Have your legal name, birth date, home address, ID number and bank details ready. Stripe usually approves within minutes, but it can take 1 to 2 business days. You can build your page and open your waitlist before you set up Stripe, but you need Stripe to take orders.

  1. On your dashboard Home, or on the last setup step (Get paid), click Connect Stripe.
  2. This creates a new Stripe account just for your SnailMailHQ sales.
  3. On Stripe's page, type your email and the code Stripe texts you.
  4. Fill in your legal name, date of birth, home address, phone, and Social Security number (or EIN).
  5. Add your bank's routing and account number. This is where your money goes.
  6. If Stripe offers to "Save account with Link," you can click Not now. It's optional.
  7. You come back to SnailMailHQ on your own. It shows Stripe as connected, or that Stripe is checking.
What is Connect Stripe, and what can I do before I connect?

Set up Stripe creates a new account just for your SnailMailHQ sales. Stripe takes the card payment and sends the money to your bank. We never hold it. Stripe asks for a photo ID and a bank account so they know the payout is going to you. That check happens on Stripe's own site.

Before you set up Stripe, you can still name the club, set prices, write the page, and open your waitlist. People can join the list. Nobody is charged until Stripe is connected and you open for orders.

Why does SnailMailHQ make a new Stripe account?

SnailMailHQ sets up a Stripe account just for your club and shop sales. It's separate from any Stripe account you use with Ko-fi, Etsy or Shopify, so you'll see it as a new account in Stripe. Your money stays with Stripe, in your name, and is paid to your bank. You can't connect a Stripe account you already have.

Artists outside the US

SnailMailHQ works for artists outside the US today. Artists in Canada, the UK, and Europe run clubs here now.

Your club can charge members in USD, GBP, EUR, CAD, or AUD. You pick your club's currency, and your members are billed in it.

Members pay by credit or debit card through Stripe. Card payments work for European members today. European bank-payment methods, like SEPA direct debit, are on our roadmap.

You're responsible for sales tax, VAT, or GST (whatever applies where you sell). We recommend talking to a tax professional where you live. Built-in tax tooling is on our roadmap.

Stripe availability varies by country. You set up your SnailMailHQ Stripe account in a supported country.

How do I use my own subdomain?

This is a Professional Studio feature. You point a subdomain you own at your page. Your main site stays as it is. You do not need a TXT record. SSL is automatic.

  1. Pick a subdomain you own, such as snailmail.yourdomain.com. Your main site, on Shopify or anywhere else, stays as it is.
  2. Open Dashboard, then Edit profile, then Your own domain. Type the subdomain and click Save.
  3. Copy the CNAME record shown. Name is your subdomain. Points to is the address shown. Copy it exactly.
  4. Add the CNAME where your DNS lives. Shopify-managed domain: open Settings, then Domains, then your domain, then Domain settings, then Edit DNS settings. Choose Add custom record, then CNAME. The name is snailmail. Paste the address and save.
  5. GoDaddy, Namecheap, Squarespace, and other DNS: add a CNAME. The host is snailmail and the value is the address shown. Leave your other records as they are.
  6. Wait a few hours, then click Check status. Waiting on your DNS. Check again later. Setting up the padlock. https is being set up. That usually takes under an hour. Live. Your subdomain is ready. Needs a look. Check the name and the address, then click Check status again.
My custom domain shows a Cloudflare error

This is a Professional Studio feature. The record is a CNAME. Name is your subdomain. Points to is the address on Edit profile, under Your own domain. Copy it exactly. If your domain is on Cloudflare, set that record to DNS only (grey cloud), not Proxied. DNS can take up to 24 hours. Cloudflare Error 1000 means the problem is on our side. Your SnailMailHQ link keeps working. Open that link while the subdomain catches up, then click Check status.

  1. The record is a CNAME. Name is your subdomain. Points to is the address on Edit profile, under Your own domain. Copy it exactly.
  2. If your domain is on Cloudflare, set that record to DNS only (grey cloud), not Proxied. DNS can take up to 24 hours.
  3. Cloudflare Error 1000 means the problem is on our side. Your SnailMailHQ link keeps working. Open that link while the subdomain catches up, then click Check status.
My domain works with www but not without it

SnailMailHQ connects through www.yourname.com (a CNAME named www pointing to fallback.snailmailhq.com). The plain domain can't point at SnailMailHQ, so there's no IP address or A record. The address without www is the root domain. That CNAME is a DNS record.

Ask your domain company: Please set up a permanent (301) redirect from yourname.com to https://www.yourname.com. Please do NOT change or redirect my www record, because it connects to my website on another service.

Bluehost with a hosting plan: Websites > Manage Site > Domains tab > Redirects > Manage > Add Redirect, Permanent (301), Redirects to https://www.yourname.com, Do Not Redirect www., then Add Redirect. Bluehost redirects need a hosting plan.

At GoDaddy, use their domain forwarding setting to send the plain domain to https://www.yourname.com. For a Squarespace domain, use their domain forwarding setting the same way. Leave the www record as it is.

To check: try yourname.com in a private window; it can take a few minutes up to a few hours. Never change your www record. Until forwarding is set up, share the www address.

Use your own domain in place of yourname.com. Open Dashboard, then Edit profile, then Your own domain, and click Check status. This custom domain is a Professional Studio feature.

  1. SnailMailHQ connects through www.yourname.com (a CNAME named www pointing to fallback.snailmailhq.com). That CNAME is a DNS record. Never change your www record.
  2. The plain domain can't point at SnailMailHQ, so there's no IP address or A record. The address without www is the root domain.
  3. Ask your domain company: Please set up a permanent (301) redirect from yourname.com to https://www.yourname.com. Please do NOT change or redirect my www record, because it connects to my website on another service.
  4. Bluehost with a hosting plan: Websites > Manage Site > Domains tab > Redirects > Manage > Add Redirect, Permanent (301), Redirects to https://www.yourname.com, Do Not Redirect www., then Add Redirect. Bluehost redirects need a hosting plan.
  5. At GoDaddy, use their domain forwarding setting to send the plain domain to https://www.yourname.com. For a Squarespace domain, use their domain forwarding setting the same way. Leave the www record as it is.
  6. To check: try yourname.com in a private window; it can take a few minutes up to a few hours. Until forwarding is set up, share the www address.
  7. Use your own domain in place of yourname.com. Open Dashboard, then Edit profile, then Your own domain, and click Check status.
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How do I make my username link open my shop?

On your dashboard, under Your clubs, check the checkbox "My username link opens my shop". snailmailhq.com/yourname then opens your shop. Your club stays at snailmailhq.com/yourname/club-link. Leave that checkbox off and your short link keeps opening your main club.

Can I change my web address?

The short link (snailmailhq.com/yourname) and a club's own link are not something you change yourself. Email hello@snailmailhq.com and we will look at it.

Changing the display name or the club name does not change the link. See How do I change my studio name or club name?

Your old link usually sends people to your new one. If one doesn’t, email hello@snailmailhq.com.

Your own domain is one subdomain, on Professional Studio. See How do I use my own subdomain?

  1. You cannot change snailmailhq.com/yourname, or a club's own link, from your settings. Email hello@snailmailhq.com with the address you want.
  2. A subdomain you own is separate. Open Dashboard, then Edit profile, then Your own domain.
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I deleted a club or shop by mistake. Can I get it back?

Email hello@snailmailhq.com right away. We can usually bring it back, along with its tiers and waitlist. Anything you deleted separately before that may not come back.

  1. Email hello@snailmailhq.com right away. Include the club or shop name and the link it used.
  2. There is no restore button in your settings.
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Page editor and membership tiers

Updated November 13, 2026

How do I edit my club page?

Open Club page from your dashboard. Click the text you want to change and type right there, then save. Colors, FAQ and search settings are in the page editor too.

  1. On your dashboard, find your club and click Club page.
  2. Click any text on your page where you see the pencil and blinking cursor, and type.
  3. Click Save, then Open to check your public page.
Where is Show on my club page for my Body text?

Open your club page editor and go to Intro (Top photo). Under the Body box is a switch called Show on my club page. It stays off until you turn it on.

Your waitlist page already shows this text. When the switch is on, the question is Where on your club page? Choose Above the mailer choices. The line under that choice says Same as today. Or choose Below the Join button.

  1. Open your club and click Edit club.
  2. Open Intro. That part of the editor is Top photo.
  3. Find the box labeled Body.
  4. Under it, turn on Show on my club page.
How do I change People can pay and the lower-price words?

Click the words on your page, or type them in the editor.

People can pay is under What happens next (A Quiet Ritual). Leave that box blank and buyers see Cart opens, the usual words. Turn off Show the People can pay line if you want nothing there.

The lower-price section is called Lower price for first members. Leave Small heading, Heading, Price line, Line under the heading, or Closing line blank and the usual words stay. The note works differently: clear that box to hide the paragraph, or click Reset to standard to bring the usual note back.

  1. Open your club page editor.
  2. For the short line under the day people can join, open What happens next (A Quiet Ritual). The box is labeled People can pay. You can also click that line on the page.
  3. Leave People can pay blank and the page shows Cart opens. To show nothing, turn off Show the People can pay line.
  4. For the lower-price section, open Lower price for first members. Click a line on the page, or type in Small heading, Heading, Price line, Line under the heading, or Closing line.
  5. Leave one of those blank and the usual words come back.
When does my header color save?

Pick the color, then close the color window. It saves then. While the window is open, you only see a preview.

Theme color is under Header, then Header colors. It colors the bar at the top of your page. If you type a hex color instead, click away from that box to save it.

  1. Open your club page, then Header.
  2. Under Header colors, find Theme color. That is the bar at the top of your page.
  3. Pick a color, then close the color window.
How do I change the color of the italic line under my waitlist headline?

In your club page editor, open Design, then Colors & style, then More colors, then Headings. That color covers the big headlines, the waitlist tagline (the italic line under the headline), and small section labels. Clear Headings and that italic line uses the theme color again.

Story pull quotes, body text, the line under the title on the selling page, and the story tagline keep their own colors.

  1. Open your club page editor.
  2. Open Design, then Colors & style, then More colors, then Headings.
  3. Clear Headings to use the theme color on that italic line again.
Do I need to press Save in the page editor?

No. The page editor saves as you type. Click away from the text when you're done, and it shows on your page.

Can I change the colors on my club page?

Yes, in Colors & style in your page editor. Theme color changes the banner and buttons, including the Join the waitlist button. Secondary color changes the What arrives every month background. The main top section stays paper white.

  1. On your dashboard, find your club and click Club page.
  2. Open Colors & style.
  3. Theme color changes the banner and buttons, including Join the waitlist. Secondary color changes the background behind What arrives every month.
  4. Save and preview your page.
I picked a theme color. Where does it apply?

Your theme color is the accent across your public club page: the join buttons, the section eyebrows, the timeline numerals, the spots-left note, the last join button, the Join the waitlist button, your welcome page and your archive page. It doesn't change the paper-white background or your body text. Those stay quiet on purpose so your artwork carries the page. Any button, button-text, or heading color you set takes its place in that spot.

Secondary color changes the background behind What arrives every month. The main top section stays paper white.

Five presets are built in, and you can also enter your own hex. The bar at the top of your page takes Theme color from Header (top of your page). In the page editor, switch to the Colors & style tab for the other colors. Use the color square or type a value like #A04E64. We derive the softer tints and the readable text color automatically, so light colors get dark text and deep colors get light text. A headline size you choose stays saved. If the public page still shows the old color or a huge headline after you save, email hello@snailmailhq.com.

  1. On your dashboard, find your club and click Club page.
  2. Open Colors & style.
  3. Theme color changes the banner and buttons. Secondary color changes the background behind What arrives every month.
  4. The bar at the top of your page takes Theme color from Header (top of your page).
  5. Save and preview your page.
My headline is too big. How do I make it smaller?

Under the Headline box in your page editor, choose Large, Medium or Small. The size you choose stays after you save. A short waitlist page uses a normal type size, so the words are not huge. If a size still looks wrong after you save, email hello@snailmailhq.com.

  1. Open your club's page editor.
  2. Find the Headline box.
  3. Under it, choose Large, Medium or Small.
  4. Wait until it says saved, then open the public page.
How do I make the small all-caps labels bigger?

Label size, in Appearance, changes the small all-caps lines like The Story and Who Makes It, and the line above your headline.

  1. Open your club's page editor.
  2. Go to Appearance.
  3. Set Label size to Small, Medium or Large.
Can I hide the "By [your name]" line or the box under Join the Club?

Yes. Click the eye button next to each one in your page editor, under When you open for orders. Hiding the first mailing box keeps your beige notice on the page. This comes with Professional Studio.

  1. Open your club's page editor.
  2. Go to When you open for orders.
  3. Click the eye next to By [your name] line, or first mailing box.
  4. Click the eye again to bring it back.
Add your logo and favicon

Club page. Open Club page, then Header (top of your page). Upload a logo and turn on Show my logo. Choosing not to show the logo keeps the file saved. The browser tab icon is in Design, then Search & sharing.

Shop. Open Shop, then Shop look, then Header (top of your page). The shop logo and favicon are separate from the club. They show on the shop home, each item page, and the cart.

A logo and a browser tab icon come with Professional Studio.

A logo with a transparent background no longer shows on black. A transparent PNG stays transparent.

  1. Club page. Open Club page, then Header (top of your page). Upload a logo and turn on Show my logo. Choosing not to show the logo keeps the file saved.
  2. The browser tab icon is in Design, then Search & sharing.
  3. Shop. Open Shop, then Shop look, then Header (top of your page). The shop logo and favicon are separate from the club. They show on the shop home, each item page, and the cart.
How do I change one photo without changing the others?

Clicking one photo in the preview only changes that photo. It does not change the others.

Story photo: open Edit club, open Your story, and click Replace image.

Big top photo: open Edit club, open Intro, and click Replace image.

Waitlist and directory photo: open Waitlist page, open Content, open Intro, then Waitlist page photo, and click Replace image.

Tier photo: open Tiers, the button next to Edit club. Click Edit tier, then Tier image, then Save changes.

The Replace image button in the left menu is the easiest way.

  1. Clicking one photo in the preview only changes that photo.
  2. Story photo: open Edit club, open Your story, and click Replace image.
  3. Big top photo: open Edit club, open Intro, and click Replace image.
  4. Waitlist and directory photo: open Waitlist page, open Content, open Intro, then Waitlist page photo, and click Replace image.
  5. Tier photo: open Tiers, the button next to Edit club. Click Edit tier, then Tier image, then Save changes.
  6. The Replace image button in the left menu is the easiest way.
Can my shop use the header links at the top?

Header links, the menu at the top, are for clubs only. Open Edit club, then Header (top of your page). The fields are Category (part 1), Status label (part 2), and Spots-left label (part 3). A shop header does not use that menu.

  1. Open Edit club, then Header (top of your page).
  2. Category (part 1), Status label (part 2), and Spots-left label (part 3) are the menu at the top.
Getting found: SEO & listing tips

SnailMailHQ already adds schema (Product, prices, and FAQ) automatically from your page for search and AI tools. Fill in Design, then Search & sharing. The optional Search & AI (schema) box is where you paste your own JSON-LD.

Google and link previews read the title, the short description, and one photo from pages that are already public. The same fields apply whether your club sends something physical, a download, or both. A page that is not live yet is marked so search skips it.

  1. Club page. In the club editor, open Design → Search & sharing.
  2. SnailMailHQ already adds schema (Product, prices, and FAQ) automatically from your page for search and AI tools.
  3. Optional: Search & AI (schema) is in that same section. Paste JSON-LD only. That box comes with Professional Studio.
  4. Page title is the line in Google and in the browser tab. Say what it is and who it is for, in ordinary words, such as “Monthly illustration club for quiet readers.” Under 60 characters fits best. When that box is empty, the title is your club name plus Join the Club, Waitlist, or Sold Out.
  5. Short description for search is the line under that title. Put the useful point in the first sentence. When that box is empty, the page uses your tagline, then the line under the title, then the headline, then the opening paragraph.
  6. Social preview image is the picture people see when the club link is shared. Upload a wide photo, 1200×630. When that box is empty, the preview uses your top photo, then your profile photo.
  7. Shop list. Share snailmailhq.com/shop/ plus your club's short name. On your own domain, that page is /items. On SnailMailHQ the title is your shop headline, or your club name when the headline is empty, plus the word Shop. On your own domain the title is Shop and your name. The description is the small line under the shop headline. When that line is empty, it uses your tagline, or the opening paragraph. The preview photo is your club photo, or the banner photo when “Use my club page photo” is off.
  8. Shop item. The title is the item title plus your club name. On your own domain it is the item title plus your name. The description Google sees is the start of the item description, about 155 characters, and a clear first sentence is what shows. The first photo is the cover, and that cover is the picture in the preview. You can add up to 5 photos. There is no separate description box on a shop photo. The cover is labeled with the item title, so make the title say what the piece is.
  9. Shop shipping. The shipping price is charged once for that item, even when the buyer takes more than one. Each extra item adds is optional. Leave it blank and extra copies add $0. Type an amount and each extra copy adds that. In a cart of different items, the buyer pays the highest shipping price once, then each other item's extra amount. A blank extra on those other items adds $0.
  10. Photo size. A shop item can have up to 5 photos. The first is the cover. You can change the order or remove one. All of them show on the item page, on a computer and on a phone. Each photo is a 4:3 card. About 1600 × 1200 pixels works well. Use a JPG, PNG, or iPhone photo, up to 25 MB. Club page photos can be JPG, PNG, WebP, or an iPhone photo, up to 10 MB. The top photo is a square, 1600×1600. On those club photos, Image description is the alt text. A few plain words help people who cannot see the picture, and search. The file name on your computer is dropped when the photo is saved.
  11. The link. A shop item's address is made from the title the first time you save. Later edits to the title leave that address where it is, so old shares keep working. Put the words you want in the link into the title before the first save. Your studio link stays put once the page is published.
  12. Google takes time. After a page is public, it can take days or weeks to show up. Sharing the club link, the shop link, or a shop item link is the part you do. The address you open from View shop (your name, then /shop) is a private look at the page. The checkout address that starts with /archive is marked so search skips it.
Should I watermark my images?

You don't have to. Saving images at 72 to 150 dpi already makes copying less useful, and they still look crisp online.

Can my waitlist page and club page have the same sections?

Not yet. Making them one page with the same sections is part of the after-launch work.

What size should my photos be?

Club top photo: square, 1600 x 1600. Story photo: 1200 x 1200. Extra photo: 1800 x 1200. Tier image: 1200 x 900. Shop banner: wide, 1600 x 900. Shop listing photos: 4:3, about 1600 x 1200, up to 5 per item. Link preview: 1200 x 630. Use JPG or PNG (iPhone photos work too), 72 to 150 dpi. Club photos can be up to 10 MB, shop photos up to 25 MB. You can zoom and move each photo to fit after uploading.

What is a tier?

A tier is a price a member can pick. “One letter a month for $12” is a tier. Most clubs start with one.

You can set a price while you set up the club. Changing paid tiers later waits until Stripe is connected, so the money has a bank to go to.

How do I change a tier's price or description?

Go to Club page, then Tiers, then Edit tier. A price change applies to new members. Existing members keep the price they joined at.

  1. On your dashboard, find your club and click Club page.
  2. Click Tiers.
  3. Click Edit tier next to the tier you want to change.
  4. Change the name, description, price or details, then click Save changes.
Can members choose which months they get a box?

No. You pick the months. The member picks a tier.

A quarterly or skip-month tier can't offer gifts, or 3, 6, or 12 month prepaid plans, yet. There is no date for that. Tiers that mail every month can.

  1. Open Tiers, then Edit tier. Find How often does it ship? Pick Every month, Every other month, Every 3 months (4 times a year), or Pick months.
  2. If you skip months, pick When do members pay? Each time I mail is best. Members pay your price each time you mail. Every 3 months means 4 payments a year. Every month means they pay every month, even when no mail goes out.
  3. If your months are not evenly spaced, members pay every month. The screen tells you.
  4. Tiers that skip months have no pay-ahead plans (3, 6 or 12 months), and they can't be gifts yet.
  5. A member who cancels before a mail month does not get that mail. Say so in the tier description.
My tier ships every 3 months. Why does it say /mo?

Your tier is set to charge every month. To charge once per box, open your club, click Tiers, edit the tier, and under When do members pay? choose Each time I mail (best). Click Save. If you leave it on monthly, members pay every month and get a box every 3 months.

Can I charge everyone on the same day of the month?

Yes. Open your club, click Tiers, edit the tier, and check Charge everyone on the same day. Pick the Pay day (the 1st to the 28th) and click Save. New members still pay for their first box when they join, then pay on that day after. People who already joined keep paying on their own day.

What are first-price spots?

First-price spots are a smaller price for the first people who join. You choose the price and how many spots it has.

The public line depends on your other tiers. See Why does my page say founding spots instead of a founding price? Words you typed yourself are left as you wrote them.

Take me there
What does founding spots left mean?

A line like 9 founding spots left means those lower-price spots are still open. One spot says 1 founding spot left.

When those spots fill, the club stays open. New people pay your regular price. Only the price goes up. The club does not close.

You see this when another tier can still be joined after the first-price spots fill. If founding is your only tier, see Why does my page say founding spots instead of a founding price?

Take me there
How do I add more founding spots?

Open Tiers, click Edit tier, and change the number under Cap this tier. Then click Save changes. Or click + Add a tier for another tier people can join.

  1. Open Tiers.
  2. Click Edit tier.
  3. Change the number under Cap this tier, then click Save changes.
  4. Or click + Add a tier.
What happens if two buyers try to take the last founding spot?

When a few spots are left, the page can show a line like 2 founding spots left or 1 founding spot left. That number counts memberships already created. It does not drop just because another checkout is open.

If every remaining spot is inside someone else's open checkout, the buyer sees All spots are being checked out right now, try again in a few minutes.

Checkout holds that spot for up to 30 minutes. The hold ends when the membership is created, or when those 30 minutes pass.

If the founding spots are already full, checkout can open the next membership. If no other membership is open, the buyer can join the waitlist.

Can I hide the spots left or founding count?

You can hide some of the counts. There is not one switch that hides every place the number shows.

The pill in the top bar is Spots-left label (part 3), under Header (top of your page). Type a single space in that box. That hides the pill on your waitlist and on your club page when orders are open. On the order page, open Top of the order page, then Little labels at the top. The box is Spots-left label. A single space hides it there too.

The small pop-up has its own checkbox. Open Order page, then Steps and the spots-left note. Under Spots-left note, turn off Show the floating "spots left" pop-up in the corner of the page. You can also open Content, then Pop-up. The row is Pop-up box. Turn off Show the pop-up. Either one hides that pop-up.

In Lower price for first members, the Heading box replaces the line that section already shows. Leave Heading blank and the page keeps a line like Founding price for the first 9 members, or 9 spots. Heading does not change the counter under it. Turn off Show the counter (how many people are waiting / spots taken). That hides the founding count: how many people are waiting, or how many spots are taken.

A tier card on the order page can still say how many first-price spots are left. The bar at the bottom of the page can still say how many spots are left. The page can also show the tier name with how many of its spots are left. Those lines have no hide switch.

  1. Open your club page editor, then Header (top of your page). Find Spots-left label (part 3). Type a single space to hide that pill.
  2. Open Order page, then Top of the order page. Under Little labels at the top, the box is Spots-left label. A single space hides it there too.
  3. Open Order page, then Steps and the spots-left note. Under Spots-left note, turn off Show the floating "spots left" pop-up in the corner of the page.
  4. Open Content, then Tiers, then Lower price for first members. Heading replaces the line already in that section. Turn off Show the counter (how many people are waiting / spots taken) to hide the counter.
Take me there
How do I change or turn off the first-price spots box?

That box comes from your founding tier. Edit it under Club page, then Tiers, then Edit tier. You can change its price or how many spots it has. To stop new joins, use Close to new joins.

  1. On your dashboard, find your club and click Club page.
  2. Click Tiers.
  3. Click Edit tier next to your founding tier.
  4. Change the Price or the number under Cap this tier, then save.
  5. To stop new people joining that tier, use Close to new joins on the Tiers page.
My page only shows my founding tier. Where's my regular tier?

That's on purpose. Your regular tier shows once your founding spots are full.

My tier doesn't show everything I wrote about it.

The tier a buyer picks shows its full description, with your line breaks. If yours still looks cut off, click Report a bug with a screenshot.

Can I collect a child's birthday for a kids' club?

SnailMailHQ can't collect it for you, and we don't market to children under 13. After a parent buys, you can ask for it yourself, for example with a link to your own Google Form.

Can I add my own terms and conditions?

Not yet. It's on the list. For now, put what buyers need to know (personal use only, returns, shipping times) in your listing and tier descriptions.

Does Waitlist mean my club is unpublished? Does clicking Live publish it?

No. On a published club, Waitlist previews the waitlist version of your page. Live previews the club page for taking orders. Clicking Live does not publish the club or change its status. An unpublished or paused club can still show Draft on the waitlist preview control.

  1. In the club page editor, find the Preview buttons.
  2. Waitlist previews the waitlist version. Live previews the club page for taking orders.
  3. Clicking either one does not publish the club or change its status.
How do I change the words on my waitlist page?

On the quick page, people see your name and one line under it. The join form stays as it is. The word Waitlist, First name, Email, and Join the waitlist are fixed. You cannot change those yet.

To change your name, open Waitlist page, then Content, then Header (top of your page), and edit Club name.

To change the line under your name, open Content, then Intro, and edit Headline. If Headline is blank, that line does not show.

The other boxes, like your story or the FAQ, are for the full club page. They do not show on the quick page yet.

  1. On your dashboard, click Waitlist page.
  2. Click Content, then Header (top of your page), and edit Club name.
  3. Click Content, then Intro, and edit Headline. That is the line under your name.
How do I add a photo or logo to my waitlist page?

The quick page can show one photo, your name, and a logo. The photo is Waitlist page photo, under Content, then Intro. If you have not set one, the page uses the shared photo from when you started.

Your logo is under Content, then Header (top of your page), in Logo. Show my logo turns it on. Logo instead of the club name replaces the name. Logo next to the club name sits beside it. A logo on your page comes with Professional Studio. Until you add one, your club name shows.

A product photo is not on the quick page. Order page photos, including Big photo and Photo 2, and the photos in What arrives, show on the full club page, not on this short one.

The little picture in the browser tab is separate. That is Browser tab icon, under Design, then Search & sharing. A browser tab icon comes with Professional Studio.

  1. Click Waitlist page, then Content, then Intro.
  2. Under Waitlist page photo, upload the photo people see on the page.
  3. For a logo, click Content, then Header (top of your page), then Logo.
  4. Turn on Show my logo. Choose Logo instead of the club name, or Logo next to the club name, and upload a logo.
Can I hide parts of my waitlist page?

The quick page only has the photo, your name or logo, one line, and the join form. You cannot hide the word Waitlist or the join form. Those stay.

Leave Headline blank and the line under your name goes away. Remove the photo and the photo goes away. Turn off Show my logo and your name shows instead of the logo. If the logo is standing in for your name, turning it off brings the name back. You cannot hide the name and the logo at the same time.

The eye that says Hide section is for the full club page. Your story, the FAQ, and the other sections are not on the quick page, so those eyes do not change what people see there today.

  1. To drop the line under your name, open Waitlist page, then Content, then Intro, and clear Headline.
  2. To drop the photo, remove it under Waitlist page photo on that same screen.
  3. To show your name instead of the logo, open Content, then Header (top of your page), and turn off Show my logo.
How do I personalize my gift page?

Open your club page editor and go to Intro. The gifts box is on that screen. The same box is under Order page, then Top of the order page, then When people can join. You can also open Club settings and choose Gifts.

Personalize your gift page sets the top of the gift page. Header image is optional. Click Upload image, or Replace image if one is already there. The note says Recommended: 1600 × 400 px. If you leave the image off, the line says No header image? We'll use your tier photo if you have one. Remove image takes it off.

Headline is the big line. Supporting line is the shorter line under it. Leave either field blank to use the default wording.

Gift length labels puts an optional badge on 3 months, 6 months, or 12 months. The choices are No label, Most popular, and Best value.

Changes save automatically. When a change sticks, you see Saved. When Accept gift memberships is on, Preview gift page opens the page.

  1. Open your club page editor and go to Intro.
  2. Find Personalize your gift page. The same box is under Order page, then Top of the order page, then When people can join. Club settings, then Gifts, has it too.
  3. Add a Header image if you want one. Type a Headline and a Supporting line.
  4. Under Gift length labels, pick No label, Most popular, or Best value for 3 months, 6 months, and 12 months.
  5. Wait until it says Saved. Click Preview gift page to see it.
Why does my page say founding spots instead of a founding price?

Founding price for the first N members shows only when another tier can still be joined after those spots fill. That other tier needs a price, open spots, and a way to pay. A hidden, turned-off, full, or free tier does not count.

If no other tier can be joined, the page keeps the spots wording. When those spots are gone, the club is full and new people join the waitlist. Add a second tier people can join if you want to keep selling.

Words you typed yourself are not changed. See What are first-price spots?

  1. Open Club page, then Tiers, and look at the tiers besides the founding one.
  2. The founding price line shows only when another tier can still be joined after the founding spots fill.
  3. To keep selling after a founding-only club fills, click + Add a tier and save a tier people can join.
Take me there
How do I make the photo on my tier cards smaller?

In your page editor, go to Design, then Colors & style, and find Tier photo size. Large fills the tier card and is the default. Medium and Small keep the same shape, just smaller. Your choice applies to every tier card on that club page, and it saves on its own.

  1. Open your club's page editor.
  2. Under Design, click Colors & style.
  3. Find Tier photo size and pick Large, Medium or Small.
  4. It saves on its own. Open your public page to see it.

Dates, waitlists and email

Updated November 14, 2026

Where do I add my customer service (contact) email?

Your club and shop can share one settings page. A club with a shop says Club & shop settings. A club with no shop says Club settings. A stand-alone shop says Shop settings. Open the settings for that club and use the section you need, such as Shipping prices, Taxes or Contact email. On a club, the Contact email field is under Member emails. On a stand-alone shop, it is the Contact email section in Shop settings. You need one before your club or shop can open. Use any email you check. It doesn't need to be new, and it's not your Klaviyo or Mailchimp. When a buyer has a question about an order, they click a link and their email goes to this address. One contact email covers all your clubs and your shop. Changing Contact email does not change the email you use to sign in.

  1. Your club and shop can share one settings page. Open the settings for that club.
  2. On a club, the Contact email field is under Member emails. A club with a shop says Club & shop settings. A club with no shop says Club settings.
  3. On a stand-alone shop, open Shop settings, then Contact email.
  4. Type your email in Contact email.
  5. Click Save. You'll see "Contact email saved."
I cleared the extra signup line. Why is there still a sentence under the form?

Clearing Line above the consent removes only your optional extra sentence. The consent sentence always stays. It is: By joining, you agree to get email from your display name about this club. Unsubscribe anytime.

The final join form can also show One welcome note now. Unsubscribe anytime. That is Small line under the button. The cart-open list can show One email when orders open. No spam. Those are separate lines. The short quick waitlist page shows the consent sentence only, not the extra newsletter setup.

  1. Clearing Line above the consent removes only your optional extra sentence.
  2. The consent sentence always stays under the join button.
  3. The short quick waitlist page shows that consent sentence only.
How do I know my club is open for orders?

Your club takes orders when three things are true: your page is published, you've set an opening date, and Stripe is connected. Without an opening date your page stays a waitlist and never opens for orders. Also add a contact email in Settings → Member emails so buyers can reach you. Orders still go through without it, but you'll see a reminder on your dashboard. If those are all set and the page still will not take orders, email hello@snailmailhq.com.

  1. Go to your dashboard and open your club.
  2. Click Settings, then go to Dates.
  3. Under Your opening dates, make sure the day you open for orders is set, and save.
  4. Check that Stripe is connected.
My page shows no dates. Why?

Your club doesn't have an opening date yet. Set one in Settings, under Dates, and your real dates show on your page right away. Your early access link also needs that date to work.

  1. Go to your dashboard and open your club.
  2. Click Settings, then go to Dates.
  3. Under Your opening dates, pick the day you open for orders, and save.
Why does my waitlist page look so plain?

That short page is your quick waitlist page. It is live: your photo, your name, one line, and Join the waitlist. The full page, with your photos, story, and dates, shows after you add an opening date. Adding a tier does the same. Open Tiers and click + Add a tier. Everyone on your waitlist stays. Open the public page to preview it. The note at the top is only for you.

  1. On your quick waitlist page, while you are signed in, click Build my club page.
  2. The page editor opens on What happens next (A Quiet Ritual), scrolled to Open for orders.
  3. Pick the day in Open for orders. Wait until it says Saved.
  4. You can set the same day in Club settings, then Dates. Under Your opening dates, answer When do you open for orders? and click Save opening dates.
I made my quick waitlist. How do I make my real club page?

Your waitlist is live and people can join. When you're ready for your full club page, go to your dashboard, click Club settings on your waitlist, then Dates, and pick the day you open for orders. The question on that card is When do you open for orders? Click Save opening dates. Your page turns into your full club page at the same link, and everyone who signed up stays on your list.

Adding a tier does the same thing to the page. Open Waitlist page, then Content, then Tiers. Click Edit founding price, spots and name in Tiers. On that screen, click + Add a tier. One tier is enough to leave the short page. People can pay once that opening date is saved and Stripe is connected. The list stays either way.

  1. Go to your dashboard and open your waitlist.
  2. Click Club settings, then Dates.
  3. Under Your opening dates, answer When do you open for orders?
  4. Click Save opening dates.
I already have a club or shop. How do I stop showing my quick waitlist?

People who joined this waitlist stay on this page's list. They do not move to your other club or shop.

If you want this same link to become your full club page, add an opening date or a tier here. The list stays on this page. That does not merge it into a different club you already have.

There is no pause button for a quick waitlist. Pause orders is only for a shop, on Availability.

Unpublish is not on the quick waitlist card. It sits under More for a club or shop that is already open. A quick waitlist stays public even when it is a draft, so unpublish would not take the join form down.

If you also have a shop, do not delete. Delete club can remove your shop too. Email hello@snailmailhq.com and we will take the waitlist down and keep your shop.

If you have no shop, open Club settings and click Delete club. Type the name. That removes this page. The people on this waitlist are removed with it. They are not added to your other club or shop.

Your other club keeps its own link. If that club is open for orders, people see that club page. If that club is still a waitlist, they see that waitlist, not this short page.

  1. To turn this waitlist into the full page, open Club settings, then Dates. Answer When do you open for orders? and click Save opening dates.
  2. Or add a tier. Open Waitlist page, then Content, then Tiers. Click Edit founding price, spots and name in Tiers. On that screen, click + Add a tier.
  3. If you also have a shop, do not click Delete club. It can remove your shop too. Email hello@snailmailhq.com and we will take this waitlist down for you and keep your shop.
  4. If you have no shop, open Club settings and click Delete club. Type the name to confirm.
When do I open for orders, and when do prints ship?

Open for orders is the day people can pay. The first shipment is later, so you have time to print and pack. Set both under Club settings, then Dates, on the card Your opening dates.

Your club opens at the time you set, in your club's time zone. The public waitlist page shows that opening moment, such as Opens Thu Nov 5, 10 AM CT. If you leave the time blank, the page shows the date only, such as Opens Fri Nov 6. If the time on your page looks wrong, email hello@snailmailhq.com.

Later months use Your monthly rhythm. That sets the day you start taking orders, the last day to join, and the day you mail. Anyone who joins by the last day is in that month's mailing. Keep enrollment open all the time lets people join any day. Their first mailing is the next one on the schedule, and never before a first mail date you typed.

  1. Open for orders is the day people can pay. The first shipment is later, so you have time to print and pack. Set both under Club settings, then Dates, on the card Your opening dates.
  2. On that card, set the time you open and your club's time zone. Your public waitlist page shows the date, the time, and a short time zone, such as Opens Thu Nov 5, 10 AM CT. If you leave the time blank, the page shows the date only, such as Opens Fri Nov 6.
  3. Later months use Your monthly rhythm. That sets the day you start taking orders, the last day to join, and the day you mail. Anyone who joins by the last day is in that month's mailing.
  4. Keep enrollment open all the time lets people join any day. Their first mailing is the next one on the schedule, and never before a first mail date you typed.
How do I change my time zone?

Go to Club settings > Dates > Your opening dates > Timezone, then click Save opening dates. A club with a shop says Club & shop settings. A club with no shop says Club settings. A stand-alone shop says Shop settings. Opening dates stay on a club.

A new club starts on the time zone for the country on your account. Canada starts on Eastern. If you are in the US, or your country has no matching time zone in the menu, a new club starts on America/Chicago. Clubs you already have keep the time zone they have.

The Advanced field is only for one close. Its name is Time zone for this one close, and it does not change the time zone for your club.

  1. Open your club. A club with a shop says Club & shop settings. A club with no shop says Club settings. A stand-alone shop says Shop settings.
  2. Go to Club settings > Dates > Your opening dates > Timezone.
  3. Pick your time zone and click Save opening dates.
Why did my open date disappear?

Your open date disappears if you empty When do you open for orders? and click OK on the pop-up. The pop-up says: Clear the opening date? You will not be open for orders until you set a new one.

To get it back, type the date again and click Save opening dates. That card is Club settings, then Dates, then Your opening dates.

  1. Emptying When do you open for orders? and clicking OK on the pop-up removes the open date.
  2. The pop-up says: Clear the opening date? You will not be open for orders until you set a new one.
  3. To get it back, type the date again and click Save opening dates.
How do I take pre-orders before my first mailing?

Set When do you open for orders? under Club settings, then Dates, on Your opening dates, and click Save opening dates. That day is when people can pay. When does your first shipment go out? is your first mailing.

Click Open your club so the page is published, and click Connect Stripe. Members pay when they join, then every month. On Edit tier, tick This is a presale and set Next payment on if the 2nd payment should wait until that first mailing. If the tier mails every month, members still get each box while they wait, so they get those boxes without paying.

Once the club page is published, open Shop, then Availability, and click Open shop. A shop item can be Preorder, with a Ships in month and year. Early access is a private link so your waitlist can buy before everyone else. You send that link yourself with Email my waitlist.

  1. Open Club settings, then Dates.
  2. Under Your opening dates, answer When do you open for orders? That is the day people can pay. Click Save opening dates.
  3. On the same card, answer When does your first shipment go out? That date is your first mailing.
  4. Click Open your club so the page is published, and click Connect Stripe so people can pay.
  5. Members pay when they join, then every month. To hold the 2nd payment until the first mailing, open Edit club, then Tiers, click Edit tier, tick This is a presale, and set Next payment on.
  6. If that tier mails every month, the form says members still get each box while they wait, so they get those boxes without paying.
  7. After the club page is published, open Shop, then Availability, and click Open shop. On Listings, click + New listing, choose Preorder under Who can buy this, and pick a Ships in month and year.
  8. For a private link before that opening day, open Payments & prices and the Early access card. Tick Let your waitlist buy 24 hours before everyone else. The number is the hours saved for that club, and 24 is the usual one. Click Copy link, then on People, then Waitlist, click Email my waitlist and paste the link into Message.
When do order cutoffs count from?

Orders close before each ship date counts from your first real mailing, not from a month you are not mailing.

If your first box is January 6, and this tier closes 17 days before it ships, orders close December 20. The tier card says Orders close Dec 20 for the January box. A December date that is not a mailing does not set the close.

Leave the box blank to use your club's cutoff day.

  1. Open your club and click Tiers.
  2. Edit the tier and find Orders close before each ship date.
  3. The close is counted back from the first box you actually mail.
Where's my early access link, and how do I send it?

It's in Settings, under Payments & prices, in the Early access card. It works for 24 hours before your opening date, so it needs an opening date. We don't email your waitlist for you: you send the link yourself.

  1. Make sure your opening date is set (Settings, then Dates).
  2. Go to your dashboard and open your club.
  3. Click Settings, then go to Payments & prices.
  4. Open the Early access card and tick Let your waitlist buy 24 hours before everyone else.
  5. Under Early-access link, click Copy link. Or click Open a pre-written email, or Copy email text.
  6. Send it to your waitlist with Email my waitlist, or your own email tool.
I'm outside the US. When does my early access open?

Early access opens 24 hours before your opening time, in your club's own time zone. Make sure Club settings > Dates > Your opening dates > Timezone matches where you are.

  1. Go to your dashboard and open your club.
  2. Open Club settings > Dates > Your opening dates > Timezone.
  3. Check that time zone and your opening date and time.
Does the platform email my waitlist for early access?

No. You send the early-access email yourself, using Email my waitlist or your own mail app. We do send one confirmation note when a person joins your list. You can write that note on the Waitlist page.

Email my waitlist is on the Waitlist page. It can go out once every 24 hours. In Club settings, then Payments & prices, the Early access card shows your current waitlist count and an Open a pre-written email button. That opens in your own mail app. Send it whenever you're ready. The private link lets people buy before the public.

  1. You send the early-access email yourself, using Email my waitlist or your own mail app.
  2. Email my waitlist is on the Waitlist page. It can go out once every 24 hours.
  3. In Club settings, then Payments & prices, the Early access card shows your current waitlist count and an Open a pre-written email button. That opens in your own mail app.
Does SnailMailHQ email my waitlist when I open for orders?

No. We send one note when someone joins your waitlist. We do not email them when you open for orders. That note is yours to send.

On the Waitlist page, Email my waitlist sends your subject and message to everyone still on your waitlist, including people you already emailed. It skips anyone who joined or unsubscribed. You can send another one the next day. It does not send on its own.

In Club settings, then Payments & prices, then Early access, you get a private link and a pre-written email. Open it in your mail app, or copy the addresses from the Waitlist page. Anyone with the link can pay before everyone else. The only email we send on our own is the confirmation note when someone joins, signed by you. You can write that note on the Waitlist page.

How do I email my waitlist from SnailMailHQ?

Use Email my waitlist on your Waitlist page. Send yourself a test first. You can send it once every 24 hours. For a bigger list, your own email tool (Kit, Klaviyo, Mailchimp) is the better long-term home.

  1. Open your club's Waitlist page.
  2. Click Email my waitlist and write your message. Paste your early access link if you're sending it.
  3. Click Send to me to test it in your own inbox.
  4. When it looks right, send it.
Can I add people to my waitlist myself, or upload a list?

Yes. The heading is Add people to your waitlist. The CSV part under it is Upload a CSV. On the Waitlist tab, the Waitlist pill is the club list and Shop waitlist is the shop list. Under that heading, open Upload a CSV and click Choose CSV. The file needs an email column, and name is optional. Tick These people agreed to get emails from me. The club list and the shop list use the same line. Then click Add 1 person or Add N people. Adding people doesn't send them an email. The welcome is a separate Send them welcome email click. Only add people who asked to hear from you.

  1. Open People, then the Waitlist tab.
  2. Press Waitlist for the club list, or Shop waitlist for the shop list.
  3. Under Add people to your waitlist, open Upload a CSV and click Choose CSV.
  4. The file needs an email column. Name is optional. The first row can be a header.
  5. Tick These people agreed to get emails from me. The club list and the shop list use the same line.
  6. Click Add 1 person, or Add N people. Adding people doesn't send them an email.
  7. A welcome is a separate click: Send them welcome email.
Why does my waitlist test email say Sarah?

The waitlist test email uses Sarah as a sample name on purpose. Send a test to me and the preview both use Sarah. Real emails use the person's name.

  1. On the Waitlist page, Send a test to me uses Sarah on purpose.
  2. A real welcome email uses the person's name.
How do I get my waitlist into my own email service?

Your waitlist is yours to keep. On the Waitlist page, there you'll find Copy all emails (grab them to paste anywhere) and Download CSV (a file with names and emails).

To send from your email service (Flodesk, Mailchimp, ConvertKit/Kit, etc.): download the CSV, then in your email tool look for Import contacts or Add subscribers and upload the file. One honest note to include: only email these people about your club. They signed up to hear about this, not everything else.

  1. On the Waitlist page, use Copy all emails to paste them anywhere, or Download CSV for a file with names and emails.
  2. In your email tool (Flodesk, Mailchimp, ConvertKit/Kit, and others), look for Import contacts or Add subscribers and upload the file.
Should I use SnailMailHQ email or my own email tool?

Ideally your own email tool. Your list doesn't have to live in SnailMailHQ, and Stacie recommends building it elsewhere. SnailMailHQ's waitlist email is there to fill the gap until you're set up. You can download your waitlist as a CSV anytime.

My emails go to Promotions. What can I do?

That's common for emails from any shop platform. Ask buyers to add your address to their contacts, and add a line to your page like "Watch your Promotions tab for your welcome email."

Is there double opt-in for my waitlist?

It's on our list. Every signup already saves the exact consent sentence the person agreed to and the time they agreed.

Can I preview or change the welcome email?

Not yet. The welcome and receipt email is sent automatically and can't be changed or previewed yet. It's on the list after launch.

  1. To see which emails go out, open Settings, then Member emails, then Open the full Member emails list.
Which emails can I edit?

You can edit Pre-ship note, Waitlist welcome, Email my waitlist, and Reminder emails. Pre-ship note is the box Note before the mail goes out on Club shipping. Waitlist welcome is Your welcome email on the Waitlist page. Email my waitlist is on the Waitlist page. Reminder emails are the card Reminder emails under Member emails. On the Member emails list, that row is Reminder emails for people who left checkout.

The welcome and receipt emails aren't editable. On Member emails, Welcome and receipt says This email isn't editable. Shop order receipt says the same. Orders are open isn't editable. It is turned on or off with the switch Email my waitlist when orders open on People, then Waitlist. Price or tax change isn't editable. It goes out when you choose to move members in What about your members now?

Stripe sends its own receipts and invoices from your SnailMailHQ Stripe account. Those are set in Stripe, not here.

  1. Open Member emails. The page title is Member emails. Click Open the full Member emails list.
  2. Pre-ship note is edited as Note before the mail goes out on Club shipping. Open the Pre-mail email section.
  3. Waitlist welcome is Your welcome email on the Waitlist page.
  4. Email my waitlist is on the Waitlist page.
  5. Reminder emails are the card Reminder emails under Member emails. On the Member emails list, that row is Reminder emails for people who left checkout.
How do I edit or turn off reminder emails for people who didn't finish checkout?

When someone starts checkout but doesn't finish, SnailMailHQ can send them a reminder with a link to pick up where they left off. You control every word. Open your club, go to Club settings, then Member emails, then Reminder emails, and click Edit reminder emails. Reminder emails are for people joining a club.

Each email on the list says when it goes out, like 1 day after they leave checkout. Click Edit wording. Under the email's name it says Sends and when that email goes out. There you can change the Subject line and the Body, set Send ___ hours after they leave checkout, and use Send this email to turn that one on or off. On the list, Pause and Resume turn one email off or on without opening it. Turn off Send reminder emails when someone leaves checkout and no reminders are sent at all. Turning it off stops all reminders.

Click Save email when you change the words or the wait. The on and off switches save on their own. To write another email, save this one, then click Add email. A new Email 1 starts at 1 day, Email 2 at 3 days, and Email 3 at 7 days. You can change any of them. Send test to my email sends a preview to your account. Your plan decides how many you can edit. Starter includes 1. Professional Studio includes 3. Emails past that limit stay locked until you upgrade.

You can use these tags, and they fill in on their own: {{first_name}}, {{club_name}}, {{artist_name}}, {{tier_name}}, {{tier_price}}, {{resume_checkout_link}}, and {{waitlist_link}}.

  1. Open your club and go to Club settings. Reminder emails are for people joining a club.
  2. Open Member emails, then the Reminder emails card.
  3. Click Edit reminder emails.
  4. Each email on the list says when it goes out, like 1 day after they leave checkout.
  5. Click Edit wording on the email you want to change. Under its name, it says Sends and when it goes out.
  6. Edit the Subject line and the Body.
  7. Set Send ___ hours after they leave checkout (1 to 720 hours) to change when it goes out.
  8. Use Send this email to turn that email on or off. On the list, Pause and Resume do the same thing without opening the editor.
  9. Use Send reminder emails when someone leaves checkout to turn every reminder off. That switch saves on its own. Turning it off stops all reminders.
  10. Click Save email to keep the subject, message, or wait.
  11. To write another email, save this one, then click Add email.
  12. Click Send test to my email if you want a preview in your inbox.
What is the email popup?

The email popup is a small window on your club page. A visitor can leave their email, and you can give them a discount code for doing it.

Those addresses are not members yet. You can read and download them on the Captured emails page.

What are captured emails?

Captured emails are addresses people typed in, from the email popup or your shop newsletter. The Captured emails page shows them and counts newsletter signups. They may not have joined.

You can download the list. Joining the club is a separate step.

Why is Captured emails empty?

Captured emails lists newsletter signups and people who used the email popup. It stays empty until someone signs up for the shop newsletter or types an email in that popup.

Waitlist signups are not on Captured emails. They are on Waitlist. Shop waitlist signups are on Shop waitlist.

  1. Open Captured emails. It lists newsletter signups and people who used the email popup.
  2. Waitlist signups are on Waitlist.
  3. Shop waitlist signups are on Shop waitlist.
What is the fast offer?

The fast offer is a short discount for someone who just joined your waitlist. You pick how many minutes it lasts.

When the time is up, the offer closes. People can still join at the regular price.

Can I connect my Kit (ConvertKit) account?

Yes. When you connect Kit, new members and waitlist signups are added to your Kit list. Members get a tag with your club name and the word member. Waitlist signups get their own tag, with your club name and the word waitlist. Shop newsletter signups get a tag with your club name and the word newsletter. On the waitlist form they see You'll get email from, and then your name. It works on Starter and on Professional Studio.

A free Kit plan connects with the API Secret from the V3 section, not the API Key. In Kit, open Settings, then Developer, and copy the API Secret in the V3 section. A paid Kit plan uses the V4 key.

Signups that failed before this was fixed are not resent automatically. They are not sent again on their own.

  1. In Kit, open Settings, then Developer.
  2. On a free Kit plan, copy the API Secret from the V3 section. Do not copy the API Key.
  3. On a paid Kit plan, copy the V4 key.
  4. Paste that into Kit API key in SnailMailHQ and click Connect.
Take me there
What is the difference between hiding prices and hiding tier cards on the waitlist?

Both switches apply only while people can join the waitlist. A club that is open for orders still shows its prices and its tiers.

Hide prices while on waitlist takes tier prices, shipping costs, and subscribe buttons off the public page. The tier cards and photos stay, and visitors still see your description and the waitlist signup.

Also hide tier cards takes tier names, descriptions, and photos off that same page. Leave it off to keep those cards.

  1. Open Club settings, then Waitlist.
  2. Hide prices while on waitlist hides tier prices, shipping costs, and subscribe buttons. Tier cards and photos stay.
  3. Also hide tier cards hides tier names, descriptions, and photos. Leave it off to keep those cards.
How do I show ship dates as a week instead of an exact day?

Open Club settings > Dates > Your mailing rhythm. Check Show ship dates as the week, not the exact day. It saves on its own. You do not click Change these. The same box is on Your opening dates too.

Buyers then see the week instead of the date for every mailing, like "Your first mailing ships the first week of December." This shows at checkout, on the confirmation page after payment, and in the welcome email for people who sign up after you turn it on. Days 1 to 7 are the first week, 8 to 14 the second, 15 to 21 the third, 22 to 28 the fourth, and the 29th and later are the last week.

Your ship dates do not change. Only the words buyers see change. People who already signed up keep the wording from when they joined. If you typed your own Words for your first mailing, buyers still see your words for that first mailing. Uncheck the box to show exact dates again.

  1. Open your club and go to its settings.
  2. Open Club settings > Dates > Your mailing rhythm.
  3. Check Show ship dates as the week, not the exact day. It saves on its own. You do not click Change these.
  4. To show exact dates again, uncheck it.
Can I email all my club members?

Not from SnailMailHQ yet. There is no button to email all your members. Email my waitlist only reaches people on your waitlist, not members.

What you can do today:

Export your members. Open People and click Export CSV, then send from your own email tool.

Add a line to the note members already get before each mailing. On Shipping, find Note before the mail goes out, type your line, and click Save note. It goes out about a week before ship day.

Write to one member. Click their name in People, then click their email address. It opens your own mail app.

If you connect Kit, new members are added to your Kit list on their own. Only email members about your club. Want a built-in way? Use Report a bug / Request a feature.

  1. On your dashboard, find your club and click People.
  2. Click Export CSV. It downloads the tab you are on, like Current.
  3. In your email tool (Kit, Mailchimp, Flodesk), use Import contacts and upload the file.
  4. To write to one member, click their name, then click their email address.

Shop and digital items

Updated November 13, 2026

How do I add a product to my shop?

Open Shop, click Add an item, fill it in and save. Choose For sale now when you want people to buy it. You can copy a listing to make the next one faster.

  1. On your dashboard, find your club and click Shop.
  2. Click Add an item.
  3. Add up to 5 photos, a title, price and description.
  4. Choose I mail it or Digital download. For a mailed item, set shipping and any quantity limit.
  5. Under Who can buy this, pick For sale now, Hidden (draft) or Preorder.
  6. Click Add item.
How do I add sizes or options with different prices?

Use Options on the listing. Each option can have its own price and stock. Leave Price blank to use the item's main price. For now, an option is one choice, like size or format, not size and color together.

  1. Open your Shop and click the listing.
  2. Scroll to Options (optional) and click Add an option.
  3. Fill in Name (like 8x10), Price, and In stock.
  4. Add one option per size or format.
  5. Click Save changes.
My shop photos only show part of the image. Why?

Shop photos now fill the whole card, which is a 4:3 shape. A photo in a different shape loses a little from the sides, or from the top and bottom. You choose what shows.

On a new photo, click Adjust, then drag the photo or use the Zoom slider. Click Fit whole photo to show the entire picture, with white on the empty sides. Reset makes it fill the card again. A photo you already saved can't be moved, so click Replace, choose the same photo again, and adjust that one. Then click Save changes, or Add item on a new listing. Photos about 1600 x 1200 fit best.

  1. Open your shop and click Edit next to the item.
  2. A photo you already saved can't be moved. Click Replace and choose the same photo again.
  3. Click Adjust.
  4. Drag the photo to move it. Use the Zoom slider to make it bigger or smaller.
  5. To show the whole picture, click Fit whole photo. White fills the empty sides. Reset makes it fill the card again.
  6. Click Save changes.
Why are there white sides around my shop photos?

New shop photos fill the whole card, so they have no white sides. White shows only if you zoom out or click Fit whole photo. A photo you saved before keeps the way it was saved. To fill the card, open the item, click Replace, choose the photo again, and click Save changes.

  1. Open your shop and click Edit next to the item.
  2. Click Replace and choose the same photo again. It opens filling the card.
  3. If you want to move it, click Adjust, then drag it or use the Zoom slider.
  4. Click Save changes.
I added options (like sizes) but shoppers can't see them.

This was a bug that erased options when a listing was saved. It's fixed. If yours disappeared, add them again once and they'll stay.

  1. Open your Shop and click the listing.
  2. Scroll to Options (optional) and add your options again.
  3. Click Save changes.
What do Hidden (draft), For sale now, Goes on sale when you open for orders, and Preorder mean?

Hidden (draft) means the item is saved and buyers cannot buy it.

For sale now means it is for sale in your shop.

Goes on sale when you open for orders keeps it hidden until that day, then people can buy it.

Preorder means buyers pay at checkout, and you mail it in the month you pick. The shop says it is a preorder and that month. A download cannot be a preorder.

What are the two shop on and off switches?

Turn on your shop is the main switch. Off means nobody can buy. Your items stay saved.

Show shop on my page only controls whether those items also appear on your club page. You can have the shop on and still hide that block, or show the block once the shop is on.

I connected Stripe and now my shop says it's taking orders. Is it open?

Only if your shop is published. Taking orders means the orders switch is on, but visitors see the waitlist until the shop is published. If you still see Join the waitlist, ask Pip how to publish your page. Once it is published and Stripe is connected, buyers can buy items set to For sale now. Items set to Hidden (draft) can't be bought.

  1. Open your Shop and click the listing.
  2. Under Who can buy this, choose For sale now when you're ready.
  3. Click Save changes.
Why can't someone buy from my shop?

Check three things: Turn on your shop is on, the item is For sale now, and Stripe is connected. Show shop on my page only decides whether items also show on your club page. It doesn't turn buying on.

  1. On your dashboard, find your club and click Shop.
  2. Check that Turn on your shop is on.
  3. Check the item is set to For sale now, not Hidden (draft).
  4. Open your public shop to check.
Can I add my own photo and words to my shop waitlist?

Yes. When your orders are paused, your shop shows a waitlist form. You can add a photo, a headline, a message, and your own button text above it. Open Shop, then Shop look, and click Waitlist (while orders are paused). Leave a box blank to keep the words shoppers see today. Everyone who joins lands on your Shop waitlist.

  1. Open Shop.
  2. Open Shop look.
  3. Click Waitlist (while orders are paused).
  4. Add a photo, a headline, a message, or button text.
  5. Click Save shop.
How do digital downloads work?

Buyers get an email with a Download my file button after they pay. Each file can be up to 100 MB, and a listing has one file, so put several files in one zip. A download adds no shipping and can't be a preorder.

You can change the price without re-uploading the file. Open the item, change Price, and save. The file stays. Remove file takes the file off. You only choose a file again when you want a different file.

  1. Open Shop and click Add an item.
  2. Choose Digital download.
  3. Click Choose a file and upload it.
  4. Finish the listing and save.
  5. To change the price later, open the item, change Price, and save. Leave the file in place.
Can I send a file to my club members?

Yes. On Shipping, choose the month and use Files in your monthly mailing. Members can download it once you publish it. Each file can be up to 100 MB. This is how a digital tier, or a club that does not mail, gets that month's file. A digital tier has no shipping charge and no address at checkout.

  1. On your dashboard, find your club and click Shipping.
  2. Choose the month.
  3. Find Files in your monthly mailing and upload your file.
  4. Publish it. Uploading alone doesn't email members.
Can my club be digital?

Yes. A whole club can be a download, with no shipping and no address at checkout. You can also keep a mailed club and mark one tier Digital (no shipping). Members of a digital tier are not on your packing list. Share that month's file with Files in your monthly mailing on the Shipping page. Email hello@snailmailhq.com if you want help with a club that already has members.

  1. To make the whole club a download, choose digital when you set up the club.
  2. To keep mailing and add a download tier, open Tiers, then Edit tier.
  3. Under How members get this tier, choose Digital (no shipping).
Can I stop people sharing my digital download?

No platform can fully stop a file being shared once someone has it. Like Etsy sellers do, say in your listing that you own the artwork and it's for personal use, not commercial use. Lower-resolution preview images also help.

Can I sell work made with antique papers or ephemera I own?

You're probably fine. Stacie's copyright attorney, Jason Aquilino, covers found and repurposed materials in his yearly interview. Bring your specific question there.

Can I sort my shop into categories?

Not yet. Shop categories are on the list after launch.

Can I change a discount code?

Yes. Go to Shop, then Discount codes, and click Edit on the code. If you turned a code off, you can type the same code again with a new amount, and it saves over the old one. For a dollar amount, set Kind to Fixed amount off. Codes are on every plan. Shipping isn't discounted.

Can my shop have more than one discount code?

Yes. A shop can have more than one discount code, and they can all be on at the same time.

Open Shop, then Discount codes. Click Add code for each one. Every code has its own Code, the word a buyer types in the cart. Shipping is not discounted.

  1. Open your shop, then Discount codes.
  2. Type a Code, then click Add code.
  3. Do that again for the next one. Each code is its own word.
Why does Shop settings show only a few sections?

Your club and shop can share one settings page. A club with a shop says Club & shop settings. A club with no shop says Club settings. A stand-alone shop says Shop settings. Open the settings for that club and use the section you need, such as Shipping prices, Taxes or Contact email. Some sections apply only to a club.

Shop settings, on a stand-alone shop, shows the shop sections only: Contact email, Payments & prices, Discounts, Shipping prices, and Taxes.

Dates, Waitlist, Member emails, and the other club groups stay on a club. They are not on a stand-alone shop page. If you cannot find a shop setting, email hello@snailmailhq.com.

  1. A stand-alone shop: open that shop and click Shop settings.
  2. A shop that belongs to a club: open the settings for that club. A club with a shop says Club & shop settings. A club with no shop says Club settings.
Where are my shop settings if I also have a club?

Your club and shop can share one settings page. A club with a shop says Club & shop settings. A club with no shop says Club settings. A stand-alone shop says Shop settings. Open the settings for that club and use the section you need, such as Shipping prices, Taxes or Contact email. Some sections apply only to a club. On a club, the Contact email field is under Member emails. If you cannot find a shop setting, email hello@snailmailhq.com.

  1. Open the settings for that club. A club with a shop says Club & shop settings. A club with no shop says Club settings.
  2. Use the section you need, such as Shipping prices, Taxes, or Contact email.
  3. A stand-alone shop says Shop settings. See Why does Shop settings show only a few sections?
What currency do my buyers see?

The currency for the country your shop is set to. A Swiss shop shows Swiss francs, a Canadian shop shows Canadian dollars.

A shopper saw "The total changed." What does that mean?

The message is: The total changed. Review it, then press Pay again.

It means the price, shipping, discount, or tax changed after the page first showed a total. The new total on the page is the one that can be charged. They are not charged a different amount than the total shown.

This guard is on shop checkout: the cart, Buy now, and Add to your first envelope (the one-time add after someone joins). It is not a club membership message.

  1. The shopper reads the new total on the page.
  2. They press the button again. On shop checkout that button is Pay. On Add to your first envelope it is Yes, add it.
Why doesn't my shop say I mail every month?

A shop-only page hides generated lines about a monthly club mailing, such as Every month I send you a new mailing. That includes a shop with no club, and a club you set to A shop under What are you opening?

A club that also has a shop keeps those lines. Words you typed yourself are not changed. Only the generated mailing sentences are hidden, and only on the shop-only page.

  1. A shop with no club page, or a club set to A shop under What are you opening?, hides the generated monthly-mailing lines.
  2. A club that also has a shop keeps those lines on the club page.
How do I sell an item I can't stock every month, like an enamel pin?

Sell it in your shop as a one-time item, not in your club. A tier promises the same thing in every mailing, so only put things in a tier that you can send every time.

In your shop, the item has its own price, shipping, and quantity. Members and non-members can both buy it. Use For sale now when you have them, or Preorder to take orders now and mail in the month you pick. Between batches, set it to Hidden (draft). Turn on Show shop on my page if you want it on your club page too.

Shop orders mail on their own, not inside the club envelope. They show on your Shipping page under Orders to mail next.

The order bump (add-on) is not a good fit. It only shows to people joining, and it ships with the first package or with every package.

  1. On your dashboard, find your club and click Shop.
  2. Click Add an item and choose I mail it.
  3. In Quantity available, type how many you have. It sells out when they are gone.
  4. Under Who can buy this, pick For sale now when you have them, or Preorder and choose the month you will mail them.
  5. Click Add item. Between batches, set it to Hidden (draft).

Shipping and fulfillment

Updated November 13, 2026

Where do I control which countries I ship to?

Club settings, then Shipping, then Shipping zones. Each zone (home country, neighbouring country, rest of world) has its own shipping price, and turning a zone off blocks those orders at checkout. A buyer in a zone you don't serve can't complete a purchase, so you'll never find an order you can't fulfil.

For a free zone, type 0. The currency symbol is already beside the box. Do not type the symbol in front of 0.00. That number field does not treat a symbol as free.

Shipping is added on top of the tier price. Members already subscribed keep the price they signed up at, even if you change a zone later.

  1. Open Club settings, then Shipping, then Shipping zones.
  2. Each zone (home country, neighbouring country, rest of world) has its own shipping price. Turning a zone off blocks those orders at checkout.
A shopper's address has no city (like Hong Kong). What do they type?

Checkout asks for a city on every address right now. If a shopper's address has no separate city, like in Hong Kong or Singapore, they can type the country name in the city box (for example, Hong Kong). We're making the city optional for those places after launch.

Can I set shipping differently for each tier?

Yes. Mailed is the usual choice. Digital (no shipping) has no shipping charge and does not ask for an address at checkout. Share files with Files in your monthly mailing on the Shipping page. Members who already joined keep the shipping they signed up for. Email hello@snailmailhq.com if you need help with a tier that already has members.

  1. Open Tiers, then Edit tier.
  2. At the top of the shipping section, choose Mailed or Digital (no shipping).
  3. A mailed tier can use your club shipping price, or its own price for each place you ship.
What is the home shipping price?

The home shipping price is what a member in your own country pays on top of the membership to get the mail. Type 0 if shipping is already included. The currency symbol is already beside the box. Type 0, not a symbol in front of 0.00. The box is a number field, so a symbol will not save as free.

Other countries use the prices in Shipping zones. A member keeps the shipping price they joined at, even if you change it later.

What is the ship-from address, and what does “I'll add my full address later” do?

The ship-from address is where your packages leave from. Shipping labels use it. Your members never see it.

The street is optional once you have given the city and country. Region and postal labels follow the country you pick, such as state, province, county, ZIP code, or postcode. Tick “I'll add my full address later” if you only want to save the country today. You can fill in the rest before you print a label.

Where's my packing list, and how do I mark orders shipped?

Open Shipping and choose the month. You can export a CSV for labels and mark orders shipped. One-time shop orders show separately, under Orders to mail next.

  1. On your dashboard, find your club and click Shipping.
  2. Under Monthly mailing, choose the month you're packing.
  3. Review the list or click Export CSV (labels).
  4. Mark single orders shipped, or the whole batch.
Where do I find my members' full mailing addresses?

Open People and click a person's name. Ships to shows the full mailing address, and Copy address puts it on your clipboard. A gift recipient shows a Gift badge next to their name on People.

Open Club shipping, then Monthly mailing. That list shows each address. Download CSV opens Export CSV (labels) and Download full record (CSV).

On People, Export CSV also has the address columns: Address line 1, Address line 2, City, State, Postal code, and Country.

  1. Open People and click a person's name.
  2. Ships to shows the full address. Click Copy address.
  3. A gift recipient has a Gift badge next to their name on People.
  4. Open Club shipping, then Monthly mailing. The list shows each address. Download CSV opens Export CSV (labels) and Download full record (CSV).
  5. On People, click Export CSV. The file has Address line 1, Address line 2, City, State, Postal code, and Country.
How is the Club shipping page organized?

Open Club shipping from your club menu. The page is titled Club shipping. The line under it says Your packing list, one month at a time.

Two tabs sit under that line: Monthly mailing and One-time orders. Monthly mailing is the one that opens first.

On Monthly mailing, one bar has the Month menu, then Ships and Member cutoff for that month. Download CSV opens a small menu: Export CSV (labels) and Download full record (CSV).

The list under the bar is the packing list for that month. The groups are Needs mailing, Shipped, and Not due this mailing. A package still to send has Mark shipped. Mark all as shipped covers the month.

Below the list, two closed sections are Pre-mail email and Digital files. Open one to write the note or add that month's files. One-time orders is the other tab. It is for shop orders, not the monthly packing list.

  1. Open your club and click Club shipping.
  2. Stay on Monthly mailing, or click One-time orders for shop orders.
  3. On Monthly mailing, use the Month menu. The same bar shows Ships and Member cutoff.
  4. Click Download CSV for Export CSV (labels) or Download full record (CSV).
  5. Below the list, open Pre-mail email or Digital files.
Why is the mailing card on Home red?

On Home, the card that usually says Next club mailing turns red when a past mailing still has packages to send. The label is Overdue. Under the ship date it says 1 still to pack, or a number and still to pack. The button is Open Club shipping. If another mailing is coming, a line says Next: and that date.

It stays the usual card on the ship day itself. It turns red only after that day, and only while something is still to pack.

To clear it, click Open Club shipping. That opens Club shipping on the late month. Use Mark shipped on each package, or Mark all as shipped. When nothing is left to pack, the red card goes away.

  1. On Home, read the red card labeled Overdue.
  2. Click Open Club shipping. It opens that month.
  3. Click Mark shipped on each package, or Mark all as shipped.
What is the pre-ship email?

The pre-ship email is a short note members get before you mail. It usually goes out 7 days before ship day.

If a member's card is charged before ship day, their email goes out 7 days before the charge instead. It tells them the last day to skip, cancel, or change their address before they pay. The Shipping page shows each date.

You can add a short note in your own words. If you leave it blank, they still get the plain reminder.

How do I connect ShipStation so I can print labels?

If you already use ShipStation to buy postage, you can send your club orders to it from SnailMailHQ. You push orders over one at a time, buy the label in ShipStation, and the tracking number comes back to SnailMailHQ on its own. Nothing is sent automatically.

  1. Add your ship-from address first. Open the profile menu (top right), choose Edit profile, and fill in Where you ship from. ShipStation needs it as your ship-from location.
  2. In ShipStation, click the gear icon (Settings), then Account, then API Settings.
  3. Under Select API Version, choose V1 API. V2 will not work, because SnailMailHQ needs both a key and a secret.
  4. Click Generate API Key. ShipStation shows an API Key and an API Secret. Copy both right away. Keep them private and do not share them or paste them anywhere except the SnailMailHQ box in the next step.
  5. In SnailMailHQ, open Settings, then Shipping prices, and scroll down to the ShipStation card. Paste the API key and the API secret, then click Connect. We check them with ShipStation before saving anything.
  6. When it works, the card says Connected since and today's date.
  7. Test it with one order first. Before you ship a whole month, send one order through and check it end to end. Nothing is sent automatically, so only the order you click goes to ShipStation.
  8. On the Shipping page, pick one order that does not have a tracking number yet. If the ship-from address is empty you will see: Add your ship-from address in Edit profile first.
  9. Click Send to ShipStation on that one order. The button changes to Sent to ShipStation.
  10. In ShipStation, open Orders, then Awaiting Shipment. Check the name and address are right and that your ship-from address shows as the sender.
  11. Create the shipment in ShipStation. The surest test is to buy the cheapest real label. Hand-marking an order shipped in ShipStation can work too, but a made-up tracking number may not come back to SnailMailHQ, so use a real label if you want to be certain.
  12. Wait a minute or two, then check the order in SnailMailHQ. It should show as shipped, with the carrier and tracking number filled in.
  13. The checkbox Also email the member when tracking comes in from ShipStation is off by default. If ShipStation already emails your members their tracking, leave it off so they do not get two emails. If you want SnailMailHQ to email them instead, turn it on in club Settings, then Shipping, then the ShipStation card. It sends the same shipped email you send when you mark an order shipped by hand, from you, and replies come to you.
  14. After that, open Shipping and click Send to ShipStation on any order that does not have tracking yet. Do this one order at a time, then buy the label in ShipStation.
  15. An error when connecting usually means the key or secret was copied wrong, or you picked V2 instead of V1. Generate a new key and try again. You can click Disconnect on the ShipStation card any time. That removes your saved key and stops tracking updates.
  16. One-time orders (archive prints) can go to ShipStation too. On the Shipping page, in the one-time section, use Send to ShipStation on a single order, or Send all to ShipStation for everything that is paid and ready. These orders arrive in ShipStation without a weight, so enter the weight there before you buy the label.
What is Ask about my mail?

Ask about my mail adds a button for members. They use it when a letter is late or something looks wrong.

You get an email you can reply to, and the note shows on your Shipping page. It stays off until you turn it on.

What is “Did your mail arrive?”

Ten days after you mark a mailing shipped, each member can get one email with two buttons: Yes, it arrived, and No, not yet.

If they say no, you get an email right away. Your Shipping page shows how many said yes and how many said no. It stays off until you turn it on.

Where can I see whether a member paid before I mail?

Open your club and look at Club shipping for the mailing you are preparing. Club shipping shows Paid when a member's payment went through. If it failed, it shows Payment failed, the date, and don't mail yet. To check a member's payment status, open People and look at the Payment column beside their name. The page heading says Members. Being on the list is not the same as paid, because a member whose card is still retrying can stay in a batch. If the status is unclear, email hello@snailmailhq.com before mailing or refunding.

  1. Open your club and look at Club shipping for the mailing you are preparing.
  2. Club shipping shows Paid when a member's payment went through. If it failed, it shows Payment failed, the date, and don't mail yet.
  3. Open People. The page heading says Members.
  4. Look at the Payment column beside their name.
Do I get an email when someone buys from my shop?

Yes. Every paid shop order sends you an email from SnailMailHQ (mail@snailmailhq.com). It goes to the email you log in with. The subject starts with One-time order: and then the item name.

The email shows the buyer's name and email, the item, shipping, the total, and the address to mail it to. A cart with several items sends one email for the whole order. A preorder says the month to mail it. A download says there is nothing to mail.

Don't see it? Check your spam folder. If it still isn't there, email hello@snailmailhq.com.

Can I turn off the shipped email that goes to members?

Not for club mailings. When you click Mark shipped or Mark all as shipped on your Shipping page, each member gets a short email from you saying their mailing is on its way. Any carrier, tracking number, or note you typed is in it. That email can't be turned off.

The switch you read about is only for ShipStation. On the Member emails list, the Shipped with tracking email says it can be turned on in Settings, Shipping prices. That is the ShipStation card. Its checkbox, Also email the member when tracking comes in from ShipStation, is off until you turn it on. It only covers orders ShipStation marks shipped.

Shop orders are different. Marking a shop order shipped does not email the buyer.

Want a way to turn it off? Use Report a bug / Request a feature, or email hello@snailmailhq.com.

  1. Open Settings, then Shipping prices.
  2. Scroll to the ShipStation card. The checkbox shows only after ShipStation is connected.
  3. Check or uncheck Also email the member when tracking comes in from ShipStation.

Members, payments and account

Updated November 14, 2026

How do I log in? Why do I get a new code every time?

Type your email and we email you a code. You get a new code every time you log in. That's on purpose: it's safer than a password, and it's how Stripe and many others now do it. A password option may come later as a backup.

  1. Go to snailmailhq.com/login.
  2. Type your email.
  3. Check your email for a code and type it in.
Take me there
Can I open a free account without starting my 6 free months?

Yes. Skip the 6 free months link and set up a free account from your profile. No credit card is needed.

  1. Don't click the 6 free months link.
  2. Go to snailmailhq.com and click your profile.
  3. Follow the steps to set up a free account.
Can I start my 6 free months later?

Yes. Email us and we'll pause or cancel your current trial. You start it again when you're ready.

Can I change my login email (for example, personal to business)?

Email hello@snailmailhq.com to change the email you use to sign in. There is not a setting for that yet. Anyone can ask. It is not limited to one offer.

If you only want customers to reply to another address, change Contact email instead. That does not change the email you use to sign in.

If your account has a Leverage offer, tell us so we can keep it linked correctly.

  1. Email hello@snailmailhq.com with the login email you want.
  2. There is not a setting for that yet.
  3. If you only want customers to reply to another address, change Contact email instead.
I signed up with a different email than I used for Leverage. How do I get my 6 months free?

Sign in to SnailMailHQ, go to snailmailhq.com/claim-studio-leverage, and click through.

If your SnailMailHQ email is different from your Leverage email, use Report a bug and we will link them.

  1. Sign in to SnailMailHQ.
  2. Go to snailmailhq.com/claim-studio-leverage and click through.
  3. If your SnailMailHQ email is different from your Leverage email, click Report a bug and we will link them.
What does SnailMailHQ cost after my free months?

Professional Studio is $19.97 a month after your 6 free months, plus a 2.25% platform fee. Starter is free, with a platform fee on sales. Stripe's card processing fees apply on both. Compare current plans at snailmailhq.com/pricing. Your Plan page shows the fee on your account. Zero-Fee Studio is $49 a month with a 0% platform fee. It is not listed on the pricing page, and signup for it is closed.

  1. On your dashboard, open Plan and billing to see your plan and any Free until date.
Take me there
What happens to my club and members when Professional Studio ends?

Your account moves to the free Starter plan. Your clubs, members and shop stay, and members keep getting their mail. Starter has a 3% platform fee, 1 club, 2 tiers per club, 40 members per club, 10 shop items and no order bumps. Everything you built stays, but some extras switch off. To choose Professional Studio again, open Plan and billing on your dashboard.

  1. Your account moves to the free Starter plan.
  2. To choose Professional Studio again, open Plan and billing on your dashboard.
Why did my plan end, and how do I bring it back?

If you canceled your plan, the plan-ended email says it was canceled. If Stripe finished retrying a failed plan payment, the email says your account moved to Starter after those retries. To choose Professional Studio again, sign in and open Plan and billing on your dashboard. The button in that email is Bring back Professional Studio. An ended plan is restarted there, not through the old Stripe billing-portal link. A past-due plan that has not ended is different: use its Update payment method link.

  1. Sign in and open Plan and billing on your dashboard.
  2. The email button is Bring back Professional Studio.
  3. A past-due plan that has not ended uses Update payment method instead.
What is the difference between Starter and Professional Studio, and when does billing start?

Starter is the free plan. It runs one club with a smaller set of extras. Starter is 5% per sale. Professional Studio is the paid plan, with a 2.25% platform fee. It includes more members, more emails, and the shop tools.

If you claimed free months, the Plan page says Free until that date. The first charge is on that date. Nothing is billed before then. You can switch back to Starter before the date if you do not want the paid plan.

Zero-Fee Studio is $49 a month with a 0% platform fee. Signup for it is closed. If your Plan page says Zero-Fee Studio, you are on that plan.

Test your checkout for $1 before you open for orders

Test checkout is for clubs. The $1 test needs your Stripe payouts fully finished, and the club open for orders. Make a code that takes your price down to $1 (for $12, that's $11 off), pay with your own card, then refund it. Shop-only sellers can try a purchase once the shop is open. If you need a hand, email hello@snailmailhq.com.

  1. Test checkout is for clubs. Shop-only sellers can try a purchase once the shop is open.
  2. The $1 test needs your Stripe payouts fully finished, and the club open for orders.
  3. Make a code that takes your price down to $1 (for $12, that's $11 off). The join button appears once you open for orders, and it shows your price, like Join the Club, $12/mo. If your club is still on its waitlist, that button says Join the Waitlist and the top of the page says Be on the list. Open for orders first, then come back to this test.
  4. On Home, press Connect Stripe →. Then Settings → Discounts & order bump (add-on) → Discounts, and make a code for your price minus $1, for the first payment only. Open your page, press Join the Club, $12/mo, apply the code, and pay with your own card.
  5. Giving that $1 back: on People, open Actions on your row, then Refund last payment…, then Refund.
  6. If you need a hand, email hello@snailmailhq.com.
I tested my own checkout. How do I clear my test membership?

Refund your test payment, then delete the test member. Deleting cancels the subscription in Stripe and takes them off any unshipped packing list, so they don't use up a founding spot or show up to be mailed. Refund first, because a deleted member can't be refunded from SnailMailHQ. If you see more than one test membership, or one isn't in your Members list, email hello@snailmailhq.com and we'll clear it for you.

  1. Open your club and click Members.
  2. Find yourself in the list and click Actions.
  3. To get your money back, click Refund last payment…, tick Also turn off auto-renew, and click Refund.
  4. Click Actions again and choose Delete permanently.
  5. Type DELETE and click Delete permanently.
Do gift memberships count toward my founding spots?

Yes. A gift membership is created as soon as it's paid for, so it takes a spot right away. Two gifts use two spots. There's no separate step for the recipient to redeem it. They're on your next mailing.

What happens when someone buys a gift membership?

The buyer pays once up front for 3, 6, or 12 months. Shipping is added for each month of the gift. They get an email with a gift card they can print or forward. The recipient gets their own email letting them know a gift is coming. The recipient doesn't need to sign up or redeem anything. They're already a member and their mail ships to them. Gifts don't renew.

Can people buy gift memberships while my club is closed?

Yes, on Professional Studio. In your club, open Club settings and open Gifts. Turn on Accept gift memberships, then turn on Also accept gifts before you open for orders or the club is on its waitlist. With both on, people can buy a gift any time, even while your club is closed. Regular joins still follow your opening and closing dates. Each gift takes a founding spot if you have them.

  1. Open your club and go to Club settings.
  2. Open Gifts.
  3. Turn on Accept gift memberships.
  4. Turn on Also accept gifts before you open for orders or the club is on its waitlist.
What price does each gift length show?

On the gift page, each length shows the total, a per-month amount, and the savings when there are any.

The per-month line says a month. Before a country is known it says a month, plus postage. The total is the bigger number beside it. When that length costs less than paying one month at a time, a badge says Save and the amount.

If your club ships to only one country, that country is filled in for the buyer. They do not see Recipient country. Under the lengths, the line says Ships to that country only. When postage is free, it says Free shipping · that country only.

If you ship to more than one country, the buyer picks Recipient country. Until they do, the length says Pick a country, and a line says Choose the recipient's country to see postage.

How do I turn off gifts for one tier?

Open Tiers and click Edit tier. Untick Offer prepaid plans for this tier, then click Save changes. That tier will not appear on your Give a gift page. This also turns off prepaid plans for members joining that tier. Your other tiers can still be gifted. A tier that skips months is not on that page either.

  1. Open your club and click Tiers.
  2. Click Edit tier next to the tier.
  3. Untick Offer prepaid plans for this tier.
  4. Click Save changes.
How do I get paid?

Through Stripe. You set up your SnailMailHQ Stripe account once, and Stripe sends your money to your bank on that account's payout schedule. We never hold your money. Plus Stripe's standard card processing (currently 2.9% + 30¢ for standard US cards, the same processing cost as any online store). Outside the US, Stripe's processing fees vary by country. Check Stripe's pricing page for your country. Our platform fee comes out of each payment automatically too, so there's no invoice to pay. Starter is 5% per sale. Professional Studio is 2.25% per sale. Your dashboard always shows your exact take-home.

Why won't my receipt phone number save?

In the US or Canada, any format works, like (555) 123-4567. Everywhere else, start with your country code, like +44 20 7946 0958. Once Stripe has a phone number, you can change it but not remove it.

What does the currency setting do?

Currency is the money your club charges in, such as US dollars, pounds, euros, Canadian dollars, or Australian dollars.

A new club starts from the country you picked. You can change it in Settings until someone has subscribed. After that it locks, so a member's price does not switch money underneath them.

My club is always open. When are members charged?

Each member is charged on the same day of the month they joined. Your closing date decides which mailing they get, not when they're charged. For example, if you ship on the 1st and close on the 15th, someone who joins before the 15th gets the next 1st-of-the-month mailing.

Who handles taxes on my club sales?

You are the one who sells to your members. Any taxes on your sales, including VAT, GST, or local sales tax, are your responsibility, based on where you and your members are located. You owe the tax and you file it. You need a state permit before you collect sales tax. SnailMailHQ does not file taxes for you. If you're outside the US (or sell to members abroad), a quick chat with a local tax advisor about VAT/GST registration is worth it. Thresholds vary by country.

Someone's card failed. What happens?

Stripe retries automatically. Those are Smart Retries. The member gets an email with the button Update my card. They stay on Club shipping and on Members, flagged Payment failed, so you know. A failed payment never pauses a membership. It cancels only when Stripe stops retrying. If the payment recovers, the flag clears and you'll see a note on your dashboard.

What if a member's card does not work?

Sometimes a card does not go through. Stripe retries automatically. Those are Smart Retries. The member gets an email with the button Update my card. They stay on Club shipping and on Members, flagged Payment failed. A failed payment never pauses a membership. It cancels only when Stripe stops retrying.

If checkout already took the payment and then could not save their details, the member sees Your payment went through. On a phone the total says Paid. Trying again on that page saves their details and does not charge the card a second time.

  1. Sometimes a card does not go through. Stripe retries automatically. Those are Smart Retries.
  2. The member gets an email. The button says Update my card.
  3. They stay on Club shipping and on Members, flagged Payment failed. A failed payment never pauses a membership.
  4. The membership cancels only when Stripe stops retrying.
  5. How many times Stripe tries, and how many days it waits: you change this in your SnailMailHQ Stripe account. Go to Settings, then Billing, then Subscriptions and emails, then Manage failed payments.
  6. Stripe's own emails: Stripe can send emails too. Turn them off so your members don't get two emails.
  7. You can also send your member a kind note yourself.
  8. You cannot change why the card did not work. The member's bank decides that.
  9. You cannot turn off our emails. SnailMailHQ always sends the your card did not work email.
  10. The first payment at checkout: if it does not go through, Stripe does not try again. The member has to try again.
  11. If the payment did go through and the page could not save their details, the member sees Your payment went through. On a phone the total says Paid. Try again on that page only saves their details. It does not charge the card again.
A shopper says Apple Pay or Google Pay is missing.

Apple Pay and Google Pay appear only when Stripe can offer them on that phone or computer. Checkout does not force a wallet button.

Apple Pay needs a supported Apple device with a card in Wallet, in Safari or another browser Apple Pay supports. Google Pay needs a card saved in Google Pay, in a browser that supports it. Stripe leaves the button off when those are missing. There is no one browser that always shows them.

Instagram, Facebook, and similar apps open pages in their own browser. That browser can hide Apple Pay, and a sign-in code may not show up. A note on the page now explains how to open the link in a normal browser.

On an iPhone or iPad the note says: For the smoothest checkout and sign-in, open this in Safari. Tap the three dots at the top right, then Open in browser. On an Android phone it says: For the smoothest checkout and sign-in, open this in your browser. Tap the three dots at the top right, then Open in Chrome.

We register your website for wallets when you set up Stripe. If a shopper sees "Unable to show Apple Pay", email hello@snailmailhq.com with the page link. You do not need to change anything in Stripe.

  1. Ask where they opened the page. A link opened inside Instagram, Facebook, or a similar app uses that app's browser. Those browsers can hide Apple Pay and Google Pay, and a sign-in code may not show up. A note on the sign-in page and on checkout explains how to leave that app.
  2. On an iPhone or iPad the note says: For the smoothest checkout and sign-in, open this in Safari. Then: Tap the three dots at the top right, then Open in browser.
  3. On an Android phone the note says: For the smoothest checkout and sign-in, open this in your browser. Then: Tap the three dots at the top right, then Open in Chrome.
  4. Apple Pay shows on a supported Apple device (iPhone, iPad, or Mac) that has a card in Wallet, in Safari or another browser Apple Pay supports. Stripe hides the button when the device or browser does not qualify.
  5. Google Pay shows when that shopper has a card saved in Google Pay and the browser supports it. Stripe hides the button when those are missing.
  6. The website has to be registered on the Stripe account that takes the payment. We register it when you set up Stripe. You do not change this in Stripe.
My Stripe got disconnected. How do I reconnect it?

Do not delete your account. If your Stripe connection was removed, the Payments card on Home says Reconnect Stripe. The line says Your Stripe connection was removed. Reconnect Stripe to keep selling.

On Home, open the Payments card. Click Reconnect Stripe, or Connect Stripe → if that is the button. That uses your SnailMailHQ Stripe account, separate from any other Stripe account you have. You can't connect an existing Stripe account. Your members and payments stay on that SnailMailHQ Stripe account. Email hello@snailmailhq.com if you get stuck.

  1. Do not delete your account.
  2. On Home, open the Payments card.
  3. If the heading says Reconnect Stripe, click Reconnect Stripe.
  4. If you have not connected yet, click Connect Stripe →.
  5. Finish the steps for your SnailMailHQ Stripe account.
Why do I see SnailMailHQ in my Stripe?

When you set up payments, Stripe creates an account just for your SnailMailHQ sales. It shows as SnailMailHQ in Stripe, separate from any other Stripe account you have. You can't connect an existing Stripe account. Your money stays with Stripe, in your name, and is paid to your bank. To see your balance and payouts, go to connect.stripe.com/express.

A shopper says their payment didn't go through at checkout.

Most of the time, their bank stopped the payment. Their bank may have asked them to confirm with a code or in their banking app, and it didn't get finished. Or their card was declined. Nothing is wrong with your page. Ask them to try again, confirm with their bank when asked, or use a different card. No charge is made when a payment doesn't go through.

Can members pay annually?

Yes. Every artist plan can offer a 12-month prepaid plan with a discount. Professional Studio artists can also offer 3- and 6-month prepaid plans. Open Club settings, then Payments & prices, then Billing plans to turn them on.

Members still get mail each month. Their card is charged for the full prepaid period, then the plan renews at the end. They get a reminder first. Professional Studio clubs can also let a buyer make a prepaid plan a gift.

  1. Open Club settings, then Payments & prices, then Billing plans to turn them on.
How do I create a discount code?

Open Club settings, then Discounts & order bump (add-on), then Discounts. Enter a code and a percent off, then choose how long it applies: the first payment only, a set number of months, or forever. It's live immediately. No publishing needed.

A code can apply to the monthly club, shop items, or both. It never applies to a prepaid or annual club checkout. On a shop order it comes off the item price. Shipping is not discounted. To turn one off later, go back to the same place. Codes are switched off, never deleted, so any old mention of the code still makes sense. Creating a code needs your Stripe payouts to be fully active first.

Shop codes are on every plan, including Starter. Open Shop, then Discount codes. You can change a code there. A code you turned off can be entered again with a new amount.

Stripe can't charge less than $0.50. A code has to leave at least $1 due today, or make today's total free. Questions can go to hello@snailmailhq.com.

  1. Open Club settings, then Discounts & order bump (add-on), then Discounts.
  2. Enter a code and a percent off, then choose how long it applies: the first payment only, a set number of months, or forever.
  3. It's live immediately. No publishing needed. To turn one off later, go back to the same place. Codes are switched off, never deleted.
What is the extra buyers can tick at checkout?

It is an optional add-on on the join page. A buyer ticks it if they want it, then pays for the membership and the extra together.

You can leave it off. People can still join with just the membership.

How do I add an add-on to my club, like an optional extra each month for an additional charge?

Use an order bump (add-on). It is one optional extra people can tick when they join your club, at the price you choose. It shows on your monthly club checkout only, and it comes with Professional Studio.

Under Type, pick one:

One-time: charged once at checkout. It ships with their first package.

Monthly: charged every month with the membership. It is included in every shipment. For an extra like a frame each month, pick Monthly. The checkout shows it in Today and in Next payment.

Extra shipping for this add-on is added on top. On a Monthly add-on it is charged every month too.

Shop listing Options are different. They are sizes or formats for one shop item, not an extra on a club membership.

  1. Go to your dashboard and open your club.
  2. Click Settings, then go to Discounts & order bump (add-on).
  3. Click + Add an order bump.
  4. Fill in the Bump name and Price.
  5. Under Type, pick One-time or Monthly.
  6. Add Extra shipping for this add-on if it needs it, and a photo.
  7. Click Save order bump.
How do I refund a member?

On People, open Actions on the member's row, then Refund last payment. A refund doesn't cancel the membership. That's a separate step.

  1. On your dashboard, find your club and click People.
  2. Find the member and open Actions.
  3. Click Refund last payment, then Refund.
How do I refund someone?

You refund right in SnailMailHQ, not in Stripe. For a shop order: open your club, click Club shipping, find the order under Orders to mail next, click Refund this order, then Refund. For a club member: open your club, click People, click Actions next to their name, click Refund last payment…, then Refund. The money goes back to their card in 5 to 10 days.

I refunded a member. Why are they still on Current?

A refund does not take them off your list. Open People. The page heading says Members. They stay under Current, and Payment says Refunded, until the paid time ends. They are off the mailing list on Club shipping for that period.

Turn off auto-renew only if it is not already off. If they already canceled, leave that as it is. The button is Turn off auto-renew. In the refund window, the box is Also turn off auto-renew.

  1. Open People. The page heading says Members. They stay on Current while the time they already paid for is still going.
  2. The Payment column says Refunded.
  3. They are left off Club shipping for that period, so you do not mail it.
  4. Use Turn off auto-renew only if it is not already off. In the refund window that box is Also turn off auto-renew.
Why did a join go through with no sales tax?

If your tax setup is not finished, someone can still join your club. The sale goes through, and sales tax is not added. It does not fail.

This is when Stripe cannot add tax yet, because Stripe's tax setup is not finished yet. A declined card is different. An address Stripe does not recognize is different.

To collect tax on later joins, finish the US sales tax card. See Why isn't sales tax showing at checkout?

  1. The buyer still joins. Sales tax is not added on that payment.
  2. To collect tax on later joins, open Club settings, then Taxes, then the US sales tax card, and finish it.
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Where can I see and export my members?

People, then Members shows everyone and their status. Export CSV downloads the list. For a month's packing list, use Shipping instead.

  1. On your dashboard, find your club and click People.
  2. Click Members.
  3. Click Export CSV.
How do my members change their address, pause or cancel?

Members do it themselves at snailmailhq.com/portal: update their address or card, pause, or cancel.

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Can members pause or skip a month?

Yes. A member pauses at snailmailhq.com/portal. They choose Pause my subscription, then 30, 60, or 90 days. Billing stops while they are paused, and the membership starts again on its own on the date they picked.

For a longer pause, more than 90 days, they email the artist from that page. That note goes to hello@snailmailhq.com.

For address, card, pause, and cancel, see How do my members change their address, pause or cancel?

  1. A member opens snailmailhq.com/portal and chooses Pause my subscription.
  2. They pick 30, 60, or 90 days. Billing stops, and the membership starts again on that date.
  3. For a longer pause, they email the artist from that page.
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What is money coming in each month?

Money coming in each month is about how much your current members pay you each month, added up.

It is not the same as the money that arrived this month. A prepaid member is counted as their monthly share, not the whole lump.

What is member health?

Member health is a set of plain counts about your club: how many people left, how many stayed, and how long a typical member remains.

With only a few members, one person leaving can look like a huge drop. The counts are real. The percentages get steadier as the club grows.

What are bounce rate and referrers?

Bounce rate is the share of visits where someone opens one page and leaves without another. A high number often means they looked and moved on. It is not a bill or an error.

Referrers are the places that sent people to your page, such as a newsletter or another site. “Direct” means we could not see a site, which often means they typed the address or used a bookmark.

Does a gift include shipping and sales tax?

A gift is paid once up front. Shipping is added for each month of the gift. The buyer sees that total before they pay. Tax is included when Collect sales tax is on.

Shipping is your price for the recipient's country, once for each mailing in the gift. A tier that mails every month is charged once per month. A tier that skips months can't be a gift yet. If you have not saved separate prices by country, the one shipping price on the club is used. A price of 0 stays free. A country you turned off cannot be gifted.

Tax appears only when Collect sales tax is on. It is calculated for the recipient's address, and only for a state you added. A state you did not add shows 0. If the tax quote cannot be completed, Pay stays off. The charge is the Total on the page.

You get one email after the gift is paid. A download has no shipping.

  1. The buyer enters the recipient's address on the gift page.
  2. The page shows Gift, Shipping, Tax, and one Total before Pay.
  3. Pay stays off until that total is ready. If the total changes, the new total shows and they press Pay again.
Why isn't sales tax showing at checkout?

Checkout adds sales tax when Collect sales tax is on and the buyer's address is in a state you added under Your states.

Open Club settings, then Taxes, then the US sales tax card. Add a state where you already hold a permit, then turn on Collect sales tax. A mailed item and a download can be taxed differently, so one can show tax while the other does not. The buyer has to enter a full address before tax can be priced.

This card does not register you with the state. It records a permit you already have.

On a gift, tax appears only when Collect sales tax is on. See Does a gift include shipping and sales tax?

If checkout still shows no tax, email a screenshot to hello@snailmailhq.com.

  1. Open Club settings, then Taxes, then the US sales tax card. This card is for a US seller.
  2. Under Add a state, choose a state where you already have a permit, then click Add this state. It appears under Your states.
  3. Turn on Collect sales tax. The switch stays off until that state is active.
  4. Tax is added on top of your price, and only when the buyer's address is in a state under Your states.
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Why does tax show $0 at checkout?

$0 is normal when the buyer lives in a state you haven’t added under Your states.

Tax is calculated for the states listed under Your states, and only from the active from date on that row. A buyer in another state is not charged that tax. A mailed item and a download use different tax types, so one can be $0 while the other is not. An exemption on the buyer's side can also bring the line to $0.

If you are not sure the $0 is correct, email a screenshot to hello@snailmailhq.com.

  1. Open Club settings, then Taxes, then the US sales tax card.
  2. Check Your states. Tax is calculated for those states, starting on the active from date shown on each row.
  3. A buyer outside those states, or an item that is not taxable there, can show $0.
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Where is the business address used for sales tax?

Sales tax uses a tax address (Stripe calls it the head office). It is separate from the address on your Stripe account. You can’t change this address in Stripe. If the sales tax card asks for your address, fill in the form there. To change an address that’s already saved, email hello@snailmailhq.com.

On the US sales tax card, Add this state reuses a tax address that is already saved. If there is no tax address, it copies an address from the Stripe account. The form appears only when neither exists. The button says Save address and add state. That save replaces the tax address, then adds the state starting now. Your states shows the active from date.

Collect sales tax stays grey until a state is active. The card says: Add a state where you are registered. The switch turns on after that state is active. If a state is already listed under Your states and the switch stays grey, email hello@snailmailhq.com.

  1. Open Club settings, then Taxes, then the US sales tax card.
  2. Choose a state and click Add this state.
  3. If a tax address or an account address already exists, that click uses it. No form appears.
  4. If neither exists, a form appears. Fill it in and click Save address and add state.
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Can a gift membership start in a month the buyer picks?

Not yet. The buyer can't pick a start month. A gift goes on your next mailing for that tier, the same first mailing your page shows someone joining that day. The buyer and the recipient get their emails right away.

Also accept gifts before you open for orders or the club is on its waitlist only lets people buy a gift while your club is closed. It does not change when the gift starts. Gifts come with Professional Studio.

If someone wants a gift to start later, ask them to buy it closer to that month. Need help with a gift that was already bought? Email hello@snailmailhq.com.

Still stuck? Email hello@snailmailhq.com.